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To: RetiredNow who wrote (61023)	8/14/2002 10:21:39 AM
From: Dennis Doubleday	Read Replies (2) \| Respond to of 77400

> Why use Pay Per View when you have iControl? It's so much better. The ONLY problem I see now is that the movie selection isn't as good as Blockbuster's. But that will be solved as demand ramps up and Hollywood wants to get more in the game. Sounds like a very nice technology. In a perfect world, great. However, in the real world, your Friendly Cable Company has a monopoly. Blockbuster is constrained in its pricing model by the ready availability of competition. If iControl drives video distributors out of business, what's to prevent your Friendly Cable Company from charging $6.95? $9.95? Whatever the market will bear?