Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Microcap & Penny Stocks : Rat dog micro-cap picks... -- Ignore unavailable to you. Want to Upgrade?

To: Bucky Katt who wrote (9001)	8/15/2002 6:30:36 AM
From: BlueCheap	Read Replies (1) \| Respond to of 48461

(FONR) NEWS: FONAR Expands National Ad Campaign for Its Stand-Up MRI; Media Blitz In Six Major U.S. Cities Now Underway MELVILLE, N.Y., Aug 15, 2002 (BW HealthWire) -- FONAR Corporation (NASDAQ-FONR), The MRI Specialist(TM), announced today that it has expanded its national marketing plan for its Stand-Up MRI(TM) into six more major cities. The Company has added advertising on major talk radio programs and has placed billboard ads in the Los Angeles, Atlanta, Boston, Chicago, Houston and Miami/Ft. Lauderdale areas. The radio ads for the Stand-Up MRI(TM) are running on the highest-rated talk/news stations in each city - KNX (1070 AM) Los Angeles, WSB (750 AM) Atlanta, WBZ (1030 AM) Boston, WLS (890 AM) Chicago, KTRH (740 AM) Houston, and WIOD (610 AM) in the Miami/Ft. Lauderdale area. The billboard ads have been placed on major arterial routes in each market - I-465, the San Diego Freeway in Los Angeles, I-75 in Atlanta, I-95 at Rt. 1 in Boston, I-294 in Chicago, North Loop 610 in Houston, and I-95 in the Miami/Ft. Lauderdale area. The average number of vehicles passing these billboards each day is in excess of 125,000. Since January of this year, the Company's marketing effort has been focused on the metropolitan New York area. "The Stand-Up MRI(TM) is an extraordinarily 'visual' product," says Raymond V. Damadian, M.D., president and chairman of FONAR Corporation. "Once the consumer has seen it, he has a permanent visual memory. He's never seen another MRI that compares to it. All we have to do is show it to the community - patients and referring doctors alike. They immediately recognize its advantages. The general public sees for themselves an MRI scanner that's really open - where there is nothing in front of their faces but a TV. And, at the same time, physicians appreciate the fact that, for the first time, they can evaluate their patients in full weight- bearing positions and in the very positions in which they are symptomatic. This is why the ad campaign here in the New York area has been a huge success. Whether it's a talk radio host explaining the product, or a video clip showing what it's like, people can see it for themselves." Dr. Damadian explained. "We upgraded our Islandia MRI scanning center with a Stand-Up MRI(TM) at beginning of the year. We've been regularly scanning 20 patients a day for months, which is triple the patient volume we had before the upgrade - and we now have a five-day backlog." The Stand-Up MRI(TM) in Islandia, New York is managed by FONAR's subsidiary, Health Management Corporation of America (HMCA), a physician and diagnostic services management company. "We need to get the message out to as many people as soon as possible. The six cities we've expanded into are among the most populated in the country. We expect this new phase of our marketing effort to generate much sales activity in some very important areas of the country," said Dr. Damadian. The Stand-Up MRI(TM) is the only whole-body MRI in the industry that can scan patients standing or sitting, as well as in horizontal positions. All other whole-body MRIs can only scan patients lying in a horizontal position. The Stand-Up MRI(TM) is now the best selling unit in the FONAR product line. Be sure to visit FONAR's Web site for Company product and investor information. www.fonar.com This release may include forward-looking statements from the company that may or may not materialize. Additional information on factors that could potentially affect the company's financial results may be found in the company's filings with the Securities and Exchange Commission. CONTACT: FONAR Corporation, Melville, 631/694-2929 Daniel Culver, Director of Communications David Terry, VP, Secretary Fax: 631/390-9540 E-Mail: FONARinvestor@fonar.com