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To: Joe NYC who wrote (169738)8/21/2002 6:51:28 PM
From: Elmer  Read Replies (1) | Respond to of 186894
 
True, but if the alternatives are selling lower cost chips for $60, or higher cost chips for $90, the choice is obvious.

Not without more data it isn't. What if you can only make half the higher cost chips compared to the lower cost ones? What if you can make just as many per wafer but the wafer takes considerably longer to process? What if it's somewhere in between?

EP



To: Joe NYC who wrote (169738)8/22/2002 11:12:07 AM
From: fingolfen  Read Replies (1) | Respond to of 186894
 
True, but if the alternatives are selling lower cost chips for $60, or higher cost chips for $90, the choice is obvious.

If that was an accurate depiction of the "alternatives", it might be true, but I believe you're oversimplifying here...

First, there's no guarantee that AMD is going to be able to raise their ASP by 50% off the bat. Second, we have no solid measure of what the addition of three dual damascene metal layers (a total of six layers - three via, three trench) is going to do to AMD's COG. I don't look for their gross margins to be favorable...