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To: 10K a day who wrote (189257)8/23/2002 3:31:03 PM
From: Les H  Read Replies (2) | Respond to of 436258
 
pre-school shoppers watching their wallets

upi.com

According to the National Retail Federation, overall, consumers with school-age children plan to spend an average of $442 per household on back-to-school shopping in 2002, little changed from last year's average of $457 per household.

It appears that low-income households (earning $25,000 or less per year) will use a greater portion of their income on back-to-school shopping. Those households plan to spend significantly more than the overall -- an average of $513.

The survey, conducted for the federation by Virginia-based Market Facts Inc., also highlights significant disparities in child spending based on age.

Nearly half (49.1 percent) of households with so-called tweens and teenagers -- 13 to 17 years old -- said their kids would use their own money on back-to-school purchases.

These households also said their children plan to spend almost 11 percent more than the average for all ages on back-to-school shopping this year, or $147.

But only 31.4 percent of consumers with 6- to 12- year-old kids said their children will shop with their own money. And when they do, they'll only spend the average amount.