WBM: How's this? This what I call "Marketing!" :)Westi
Press Release Source: Dell Computer Corporation
Dell's `BMW-a-Day' Giveaway Puts Customers In Driver's Seat
Thirty-Two Cool Customers Will Each Drive Away in One Hot Car
Thursday August 29, 11:01 am ET
AUSTIN, Texas--(BUSINESS WIRE)--Aug. 29, 2002--Dude, you're getting some wheels.
Dell (Nasdaq:DELL - News) today announced the final installment of its back-to-school sweepstakes, the "BMW-A-Day" Giveaway. Starting Friday, customers who purchase desktop or notebook computers through Sept.30 will automatically be entered in a national sweepstakes(a). Every day one grand-prize winner receives a 2003 BMW 330i automobile valued at more than $41,000. The September sweepstakes follows a similar giveaway in July when 30 Dell customers won $50,000 each, and in August when 29 customers each won $50,000 in travel and cash.
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"Customers have overwhelmingly responded to our sweepstakes the first two months, but we think the car giveaway will be the best," said Erin Nelson, director of acquisition marketing for Dell's U.S. consumer business. "How cool would it be to drive to work or college in a brand new Beemer? We want to thank our loyal customers for helping make Dell America's favorite computer," said Nelson.
For more information on the sweepstakes, including how to enter, visit www.dell4me.com/sweepstakes. Also on the Web site is a list of customers who won prizes in the July and August sweepstakes.
In August, thousands of customers registered to win travel and cash prizes.
For two sweepstakes winners the timing could not have been better. Twenty-three year old Phil Hickman, who bought a loaded Dell Dimension 4500S and works on his family farm in Horntown, Va., is planning his Caribbean honeymoon in October with the travel prize. At first he couldn't believe he won. "It's pretty exciting," said Hickman. "Stuff like this doesn't happen to me."
Mary Alice Cackler, who is a freshman English major at Loyola Marymount in Los Angeles, just set up her Dimension 4500 in her dorm for schoolwork and entertainment. Cackler is still deciding what to do with her travel and cash prize and said, "I'm still in shock about it."
Dell Computer Corporation (Nasdaq:DELL - News) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. The company's revenue for the past four quarters totaled $32.1 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com. Dell is a trademark of Dell Computer Corporation. Dell disclaims proprietary interest in the marks and names of others.
(a) NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF
WINNING. Non-Purchase Entries and Purchase Entries have an equal
Chance of Winning. Sweepstakes begins at 12:00:00 Central Time
(CT) on August 30, 2002 and ends at 23:59 (CT) on September 30,
2002 ("the Promotional Period"). 1. Must be legal U.S. resident
(excl. Puerto Rico), age 18+ years, with a valid driver's license.
Employees/officers/directors of Dell, and its
subsidiaries/affiliates/advertising and promotional agencies, and
individuals providing services to Dell through an outsourcer or
temporary employment agency during the Promotional Period, and
their immediate families/household members, not eligible. Void
where prohibited. 2. To Enter: Automatic entry with purchase of a
computer from Dell Home Systems Co., Dell Outlet - Home or Dell
Authorized Employee/Student Purchase Program during the
promotional period. Or, mail completed form printed from
www.dell4me.com/sweepstakes or print name, address, tel. no. on a
3" x 5" card and mail to Dell/BMW Box 4134, Grand Rapids, MN
55730-4134, postmarked by 9/30/02 and received by 10/7/02. Limit
one entry per separate envelope. Limit 1 entry per person
regardless of entry method during the Promotional Period. Limit 1
prize per household. Dell is not liable for transmission or
programming errors, late, lost, incomplete, illegible or
undeliverable entries. 3. Drawings will be conducted by
Marden-Kane Inc. ("Administrator"), whose decisions shall be
final. 4. Prizes: 32 Prizes - 2003 BMW 330i car with the following
options: Automatic transmission, premium package, sports package,
cold weather package, metallic paint and destination and handling.
Appr. MSRP: $41,500 each. Winner can elect a cash offer for
$35,000 in lieu of car. Total value of all prizes: $1,328,000.
Odds of winning depend on # of eligible entries received. Prizes
are non-transferable. Winner responsible for all income and other
taxes and for expenses not specified, including automobile tax,
title and license fees and travel and transportation costs
associated with collecting prize. The winner shall bear all risk
of loss or damage to the vehicle, and of damage to person or
property caused by its use, after it has been delivered to the
local dealer, and if the vehicle is not picked up within thirty
(30) days of winner being notified by local dealer that the car is
ready for pick-up, the vehicle will be forfeited and an alternate
winner selected. 5. Winner will be notified by overnight delivery
service and must return completed affidavit of eligibility, and
publicity/liability/release within 10 days of receipt, or prize
will be forfeited and awarded to an alternate. Winner must furnish
SS#. 6. Winners will be posted, starting on or about September 16,
2002, on www.dell4me.com/sweepstakes. Accepting prize constitutes
winner's consent to Dell's and its designees' use of his/her name
and likeness for advertising or promotional purpose, without
compensation, unless prohibited by law. If you do not wish to
receive future sweeps mailings from Dell send your name/address
to: Dell Opt out, Box 5000, Manhasset, NY 11030. 7. Sponsor: Dell,
One Dell Way, Round Rock, TX 78682. Administrator: Marden-Kane
Inc. 36 Maple Place, Manhasset, NY 11030. BMW of North America is not a sponsor.
Contact:
Dell Computer Corporation, Austin
Media Contacts:
Bob Kaufman, 512/723-5494
Bob_Kaufman@dell.com
or
Dwayne Cox, 512/723-5053
Dwayne_cox@dell.com
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