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Strategies & Market Trends : Value Investing -- Ignore unavailable to you. Want to Upgrade?


To: Mark Marcellus who wrote (15442)10/1/2002 4:30:07 PM
From: Bob Rudd  Read Replies (1) | Respond to of 78741
 
Mark MCD - Survey out today shows MCD behind Wendy's in speed and overall among burger chains - similar in fast food overall. The history shows Wendy's pulling ahead rather than MCD declining in speed/overall. My anecdotal experience contradicts the survey...I thought MCD was A LOT SLOWER than this survey suggest. They claim to have tested over 700 MCD outlets for the survey which is a lot more than the dozen or so I based my impressions on. Sometimes these surveys are biased by players, but if anyone bought these guys, it would seem to be Wendy's. A big chunk of my reluctance to add to a losing position is the impression that MCD is really sucking wind on speed...this causes me to revisit that thesis. Links:
qsrmagazine.com
qsrmagazine.com
qsrmagazine.com
qsrmagazine.com