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To: Petz who wrote (88193)9/16/2002 4:56:45 PM
From: 5dave22Read Replies (1) | Respond to of 275872
 
M/E = McCann Erickson.

BTW, I'm a little bummed at the budget. I didn't see a time parameter - but you can't convey a very strong message for $25 million. I hope that's not an annual budget.

And you might be right with the timing. 5 months is an awfully long teaser campaign. Lets see what the ads look like first. I'm very anxious to see the ads. I wonder if they'll be on Monday Night Football.


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