To: Raymond Duray who wrote (297608 ) 9/17/2002 11:23:11 PM From: Doug R Read Replies (1) | Respond to of 769670 We can probably expect more of this kind of "persuasion": In the fall of 1990, members of Congress and the American public were swayed by the tearful testimony of a 15-year-old Kuwaiti girl, known only as Nayirah. In the girl's testimony before a congressional caucus, well-documented in MacArthur's book "Second Front" and elsewhere, she described how, as a volunteer in a Kuwait maternity ward, she had seen Iraqi troops storm her hospital, steal the incubators, and leave 312 babies "on the cold floor to die." Seven US Senators later referred to the story during debate; the motion for war passed by just five votes. In the weeks after Nayirah spoke, President Bush senior invoked the incident five times, saying that such "ghastly atrocities" were like "Hitler revisited." But just weeks before the US bombing campaign began in January, a few press reports began to raise questions about the validity of the incubator tale. Later, it was learned that Nayirah was in fact the daughter of the Kuwaiti ambassador to Washington and had no connection to the Kuwait hospital. She had been coached – along with the handful of others who would "corroborate" the story – by senior executives of Hill and Knowlton in Washington, the biggest global PR firm at the time, which had a contract worth more than $10 million with the Kuwaitis to make the case for war. ______________________________________ and the shrub cabal will certainly be just as entirely unethical: The Ethics of Persuasion: Some Guidelines by Edward L. Bernays 1. Do Not Use False Evidence 2. Do Not Use Illogical, Unsupported Reasoning 3. Do Not Falsely Represent Yourself 4. Do Not Conceal Your Purpose or Interest 5. Do Not Cover Up Consequences 6. Do Not Use Baseless Emotional Appeals 7. Do Not Oversimplify Complex Situations 8. Do Not Pretend Certainty 9. Do Not Advocate What You Don't Believe Yourselfbushwatch.net