To: Dan Fleuris  who wrote (34951 ) 9/18/2002 1:03:19 PM From: spitsong     Read Replies (1)  | Respond to    of 213172  Apple's biggest problem ... is the same problem every other PC manufacturer faces: a stagnant PC market. Only one company has really made inroads against that tide: Dell. Every other PC company, including Apple, has struggled. My previous post shows that excepting Dell, Apple has suffered less than every other PC company, and that Dell has really been stealing market share from the rest of the PC crowd rather than Apple. This link should show the reason for that:idc.com  In a nutshell, this link shows that in the U.S., consumer PC sales fell off about 20% from 2000 to 2001, and are not expected to recover this year or even next year. By contrast, in the U.S., commercial PC sales fell off less than 10% between 2000 and 2001, and while they aren't expected to recover this year either, they are  expected to recover next year. Worldwide, the impact has been less but the disproportionality of the impact has been similar: consumer PC sales dropped off about 10% between 2000 and 2001, are not expected to recover this year, and are  expected to be back up to 2000 levels next year. Contrast that with worldwide commercial PC sales, which were basically flat between 2000 and 2001 (and are expected to be flat again this year), but are expected to strongly rebound next year. I personally think IDC's projections are optimistic for next year but are probably on target for this year, assuming a continuation of current political and economic conditions (not a given, IMO). However, if we just look at 2000 through this year, what we see is that the consumer sector, where Apple and Gateway have their strength, has been disproportionately impacted by the economic slowdown. And through that, while Apple has indeed been hurt, it hasn't been hurt nearly to the extent of Gateway. So, Apple's biggest problem is that one of its core markets (consumers) has been hurt as much as or more than any other market. Its educational market can be assumed to be similarly impacted, with reduced tax incomes causing lower levels of PC buying in educational settings. Nevertheless, Apple continues to make money, a claim that only Dell is able to echo in the PC space, though I have concerns about how much of those profits are paper profits only, as a result of the result of dilution caused by options grants to insiders. Of course, I also have concerns about how much of Dell's recently reported profit is real, too. Buona fortuna