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To: NOW who wrote (192652)	9/19/2002 8:44:29 AM
From: stan_hughes	Read Replies (2) \| Respond to of 436258

tooearly, I'm no hamburger expert and I've never liked McFood, but regardless of what you or I may think of the product, MCD is in the advanced stages of market saturation syndrome. That would be a problem no matter what business you're in, e.g. it will become WMT's problem too soon enough -- big is not always beautiful, and unabated growth can't go on forever. MCD is also perpetually but one bad day away from a full-fledged BSE scare, not to mention being the type of quintessentially American institution that is favored by protest and terrorist groups. Presenting those types of risks to investors eats into your multiple. Maybe reaper can chime in here, I think he's on the MCD case too