To: TFF who wrote (10542 ) 10/2/2002 11:58:21 AM From: TFF Respond to of 12617 E*TRADE Financial Announces Flat $9.99 Commissions and 9-Second Execution Guarantee for Active Traders Simple, Low Commission Rate Now Available to a Broader Range of Customers New Marketing Campaign Offers to 'Enhance Your Trading by the Power of 9' MENLO PARK, Calif., Oct. 2 /CNW/ -- E(*)TRADE Securities LLC today announced a lower, simplified commission rate and expanded services in its Power E(*)TRADE program for active traders. Power E(*)TRADE will feature a simple, flat commission of $9.99 per stock trade(*) as well as an industry-leading 9-second trade-execution guarantee on qualified stock trades. Furthermore, these benefits are available to any customer averaging 9 or more trades per month (a minimum of 27 trades per quarter), significantly broadening the range of eligible customers. These new changes will be marketed under a branding program that encourages consumers to "Enhance your trading by the power of 9." With this new, competitive pricing schedule and execution guarantee, E(*)TRADE Securities reinforces its position as a leader of online active trading services and advances its strategy to increase market share, revenue and profitability. "In this economy, we believe that a simple, low-cost commission schedule, combined with superior execution quality, is essential," said Jarrett Lilien, Chief Brokerage Officer and President, E(*)TRADE Securities. "Active traders want to focus on the markets, not their brokerage statements. They appreciate simplified, flat commission rates. And our nine-second trade guarantee demonstrates our commitment to the fast execution of trades." Previously, only active trader customers who made 75 or more trades per quarter received the lowest commission rate of $9.99. Now all E(*)TRADE Securities customers that average at least 9 stock trades per month during the previous quarter (a minimum of 27 trades) will be enrolled automatically in the Power E(*)TRADE program and will receive a flat commission of $9.99 on all market and limit orders, beginning with their first stock trade. The new pricing schedule is effective immediately. The 9-second execution guarantee is expected to launch on October 31, at which time additional information will be made available. To encourage active traders to sign up for the enhanced Power E(*)TRADE program, a special offer is now available. New customers who open a Power E(*)TRADE account will receive the flat $9.99 commission through the remainder of the year and a $99 bonus(*)(*) if they have achieved Power E(*)TRADE qualification by the end of December. "Building on our Power E(*)TRADE offering, we will continue to grow our leadership position in the active trader space by delivering low-cost, high-value services to our customers," continued Lilien. "We're confident that when active traders evaluate our offering, they'll find it delivers a superior combination of price, products and service." Power E(*)TRADE was ranked as the number one site for active traders.(*)(*)(*) Additional benefits of the program include priority customer service, real-time charts and technical analysis tools, and Power E(*)TRADE Market Trader command center software.