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To: Oeconomicus who wrote (1788)9/25/2002 2:29:14 PM
From: Dave B  Respond to of 4345
 
Bob,

The branding is an indication of Lexmark's willingness to dilute its own brand to get into this particular retail channel.

It depends on whether or not Dell tries to brand cartridges through the channel. If they don't, Lexmark will get a much of the cartridge revenue that Dell customers spend in the channel.

Also, when you're #2, you try harder. <G>

Dave


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