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To: Jon Koplik who wrote (124216)9/26/2002 7:24:18 PM
From: waitwatchwander  Respond to of 152472
 
Firm 'surfs' ahead of rivals at huge student job fair

therecord.com

Thursday September 26, 2002
BARBARA AGGERHOLM
RECORD STAFF

WATERLOO -- Sure, the job sounds good, but will they really teach me how to surf?

Students attending Canada's largest post-secondary career fair yesterday could be forgiven for taking a second look at a California wireless communications company that encourages "life balance."

In the first place, the recruiter in blue jeans was worth checking out in the sea of dark suits, uniforms and businesslike dresses.

"It's about individuals. . . . If you want an afro out to here, and big funky glasses" at work, that's quite all right, said La Shonda Rude, staffing specialist for QUALCOMM, based in San Diego.

And if that didn't attract students, they should have asked about surfing lessons.

"Life balance is very important," Rude said. "We have a program (called) Q-Life. You can learn how to ski, knit, how to write a book, draw or surf." There are gyms on site, a heated lap pool and sand volleyball courts.

QUALCOMM, which was looking for computer science, computer engineering and electrical engineering graduates, pioneered Code Division Multiple Access, a technology that allows more people to share the airwaves at the same time. The company hired 98 graduates this year and employed 140 summer interns, 12 of whom were University of Waterloo students.

It may not be the boom era of previous years in the technology industry, but students are flooding the company with applications, she said.