To: H James Morris who wrote (148196 ) 9/27/2002 2:57:24 PM From: Glenn D. Rudolph Read Replies (1) | Respond to of 164685 I have only a few comments:-) "Like Amazon.com and other virtual retailers, Internet jewelers can offer lower prices, in part, because operating costs are lower. To cover rent, sales commissions, and other overhead, conventional retailers mark up offerings as much as 100 percent, while limited space keeps inventories to a minimum." Amazon has far from proved operating costs are lower. How many firms can sustan huge losses year after year without Wall Street funding? "and other overhead, conventional retailers mark up offerings as much as 100 percent, while limited space keeps inventories to a minimum." It is limited capital in this business which is the same for on-line sites. It is not a space problem. "Trust me." "By contrast, most Internet retailers don't pay commissions and can draw upon huge wholesale databases with tens of thousands of gemstones and hundreds of settings. "We don't keep diamonds in stock, but we can get them within a day," notes Jim Schultz. His DirtCheapDiamonds.com site claims an inventory of 50,000 gemstones. " Brick and mortar stores do not have access to the same databases??? ""We don't keep diamonds in stock, but we can get them within a day," notes Jim Schultz. His DirtCheapDiamonds.com site claims an inventory of 50,000 gemstones. " The same is true with brick and mortar stores. "Then again, flesh-and-blood sales clerks aren't perfect. "The marked price was never what they'd actually sell it for," says Patrick Piccininno, an information technology director. "They'd say, 'Oh, I can give you a better deal.'" Do you pay sticker price for the cars you buy? This article needs a lot of work LOL