To: John Koligman who wrote (14601 ) 10/8/2002 2:00:39 AM From: Gus Respond to of 17183 Key question in the long term then becomes - does Dell win and inherit another commodity market where the consumer is the ultimate winner due to price, and will it become like the PC market, where Dell has to run harder and harder, selling more and more cartridges at lower and lower prices??? That's the nature of the beast, John. Cheaper, better, faster....until you run out of humans.<g> If HPQ's printer division were a stand-alone company, I think they would be capable of taking Dell apart no matter who Dell partners with or what model Dell uses to get into the printer business. I even think that Dell wouldn't have entered this market if HPQ's printer division were an independent company, fully capable of thrusting and parrying every possible Dell move including multi-use cartridges. However, as HPQ's sacred cash cow being used to subsidize its money-losing divisions, they are quite vulnerable. It's really too bad because most of HPQ's best operators are in this division and they're being led to the abattoir. This division actually has a very good idea of how they intend to leverage their dominant positions in the inkjet (75% of industry unit shipments) and laser (25%) markets so that while the low-end and midrange consumer/corporate markets will commoditize over time, most of the profits will come from highly profitable commercial printing services. It's just too bad that Dell wins by effectively just showing up because forcing HPQ into a series of price wars will systematically degrade HPQ's ability to subsidize its PC and server businesses, and accelerate Dell's growing ability to sell what are essentially different types of network nodes -- compute, storage, communication, and print.