To: Lizzie Tudor who wrote (14254 ) 10/10/2002 2:50:49 PM From: stockman_scott Respond to of 57684 Carly, You Got A Dell By Quentin Hardy Forbes.com 10.09.02, 4:00 PM ET forbes.com ORLANDO, FLA. - Michael Dell is Carly Fiorina's worst nightmare. Hewlett-Packard (nyse: HPQ - news - people ) Chief Executive Fiorina spent $19 billion on Compaq Computer. The acquisition was not so much for Compaq's PC business--Dell Computer's (nasdaq: DELL - news - people ) relentless cost-cutting model has taken out most of its competitors' profits there--but in the hope of building a consulting business, particularly in managed services, that could complement HP's highly profitable printing business. The consultants could also help sell a full line of PCs, servers and high-end computer gear from the combined operations of HP and Compaq. Now, here comes Michael Dell, vowing to turn his company's low-cost, process-based manufacturing model directly onto both the printing and managed-services businesses. Let the price wars begin. "Commoditization is our whole business model," says Dell. "Our plan is to grow, no matter what happens to the market." Fiorina may already see him coming. In a testy performance at a Gartner analyst conference yesterday, Fiorina dismissed Dell Computer as merely "a channel of distribution," adding that "imaging and printing is a capital-intensive, intellectual property-intensive business." Dell's move into printing comes through an alliance with Lexmark International (nyse: LXK - news - people ), long a distant No. 2 printer company behind HP. Dell notes that his company has $8.6 billion in cash and some 750 patents, but he doesn't think that's really the point. "There's a lot of 'emperor's new clothes' around research and development," he says. "How much R&D is just designed to lock in customers?" As for being a channel, Dell says, "We think working directly with customers makes a lot of sense." Dell isn't planning to sell HP-compatible printer cartridges--a huge profit center for Hewlett-Packard. Instead, he says, early next year Dell will begin offering lower-priced printers for individuals and work groups, and will likely offer direct delivery of cheap replacement cartridges. "We've looked at the supply chain [of printer manufacturing] and seen a lot of inefficiencies," Dell says. Likewise with services. Fiorina is pushing HP as "the only system business" among the big IT players. Her lieutenants say they'll attack No. 1 player IBM Global Services on the basis of cost. It's a nice angle, since there has been no big hardware/consulting shop around against which to benchmark IBM's performance. But Dell aims to bring his hyperefficient approach to managed services, too, effectively benchmarking both HP and IBM. "There's a lot we can do, taking the business from a custom to a semi-custom approach," says Dell. "The new model [for services] will be focused on cost cutting." That's also bad news for consultant businesses like Electronic Data Systems (nyse: EDS - news - people ) and Accenture (nyse: ACN - news - people ), which aren't used to this kind of price pressure. If the besieged consultants are looking for Dell to grow through acquisition, as HP did, forget it. "You might see a small, and I mean really small, acquisition from us," says Dell, "but nothing big." Dell Computer currently has a services staff of 8,000, delivering 10% of its revenue. Fiorina went out of her way to dis Dell, but does Dell fear Fiorina? "I love being told I can't do something," he says. "It's great when you show them you can."