To: waitwatchwander who wrote (917 ) 11/4/2002 12:54:06 PM From: waitwatchwander Read Replies (1) | Respond to of 948 Retail Revenue Management Converges Electronically At The Shelf To Deliver Rapid ROI REVENUE MANAGEMENT 4 RETAILERS November 21, 2002 Café Royal, London For more information, visit www.rm4r.com Deliver dramatic ROI in less than 6 months without disrupting your business processes. Having consistently delivered profit increases of 5-15 percent and corresponding sales increases of 1-5 percent, Retail Revenue Management (RRM) is recognized as one of the most compelling applications for delivering fast return on investment (ROI). When coupled with electronic shelf labels (ESL), prices & promotions are optimized and delivered to the shelf instantaneously creating "speed to value". These technologies have advanced to the extent that rapid integration with best practice retail process is now possible, enabling retailers to compete more effectively. RRM is based on understanding consumer demand and optimizing prices and promotions down to the store-SKU level, based on retailers' unique and changing market conditions. So, what does it take to be successful with RRM and ESL? And how is it accomplished with little impact to retail business processes? KhiMetrics and IBM together will provide a practical view of the synergy created by their partnership and these two proven technologies. Benefits/Take-Away’s: Find out how RRM & ESL can deliver sustainable increases in profit without sacrificing sales or price image Learn how to generate an ROI in less than 6 months Fully understand the additional merchandising benefits RRM & ESL deliver Fully understand how RRM & ESL have been integrated without impacting upon day-to-day processes Don Harrington, Vice President Business Development, KHI Metrics & John Cross, New Business Manager for IBM Retail Store Solutions EMEA --------------------------------------------------------------------------------