UPDATE 1-WORLD BONDS-Deflation fears add to U.S. corp bonds woes (Adds details, background throughout) By Dena Aubin NEW YORK, Oct 15 (Reuters) - Low-inflation times are usually good for corporate bond investors, but amid a fragile U.S. recovery, the worry now is too much of a good thing. Even as corporate America furiously prunes its debt load, a fall in prices of many manufactured goods is hurting company earnings and keeping credit quality weak, and analysts see little relief in sight. Lack of pricing power, by one measure the worst on record, explains part of this year's rout in corporate bonds and U.S. equities, said Jason Trennert, investment strategist at economic research firm International Strategy & Investment. "If you have a lot of debt, you want inflation to be as high as possible so you can pay off that debt with higher dollars," said Trennert. Yet just the opposite is happening. A glut of goods in such industries as basic commodities, telecommunications, technology and many consumer sectors is causing prices to tumble, leaving debt-bloated companies with less cash to pay off loans and bonds. "There's too much capacity in a number of industries and it's going to take time to work that off," said Trennert. GROWING THREAT FROM IMPORTS The U.S. Labor Department's Consumer Price Index, the most widely watched gauge of retail inflation pressures, is still climbing. For the 12 months ended in August, consumer prices were up 1.8 percent, the largest gain since November of last year. Excluding food and energy, the index was up 2.4 percent. But the Producer Price Index, measuring prices paid to the nation's factories, farms and refineries, has fallen 1.9 percent over the past 12 months, though it inched up 0.1 percent in September. The growing influence of China in the global economy is a "tremendous disinflationary force" and one reason Trennert expects no quick fix to the weak pricing power. The United States was China's biggest export market in the first half of this year, buying $25 billion of goods. Many of those goods are discounted, thanks to China's cheap labor market -- it has a billion-plus population -- and the country's decade-long price war. Manufacturers that compete with such imports are suffering the worst pricing pressure, said Standard & Poor's Chief Economist David Wyss. That includes makers of apparel, textiles, chemicals, metals and other basic commodities. "Individually, companies cannot do a lot to combat this, but they get caught," said Wyss. "If they try to raise prices, they lose market share." Automakers have more pricing power than basic commodity manufacturers, but overcapacity is pressuring their prices as well, he said. Worries about price pressures in the auto sector helped send shares and bonds of Ford Motor Co. <F.N> into a nose dive last week. Ford, the largest U.S. issuer of corporate bonds, was hurt by worries that its price war with rival General Motors Corp. <GM.N> would cut into earnings it needs to keep current on its $150 billion-plus debt load. "It's a daunting pricing environment out there for many companies," said Moody's Investors Service Chief Economist John Lonski. "It helps to explain why business sales growth has been so sluggish and why companies have not had an easier time of it making good on debt." WORST PRICE SLUMP SINCE 1958 Prices on consumer commodities excluding food and energy fell by 1.3 percent year over year in July, the biggest drop since the Labor Department began keeping those records in 1958, Lonski said. Consumer commodities are traded goods that compete with imports and are separate from the more widely watched core consumer price index, a gauge of prices paid by U.S. consumers. Lack of pricing power may explain why issuance of corporate bonds has slumped, said Lonski. "It adds to the uncertainty," said Lonski. "Companies shy away from borrowing for the time being, not knowing what may become of product pricing in the future." Falling prices on goods so far are being offset by an increase in service-sector prices, preventing a broad-based U.S. deflationary trend. The United States has not seen a sustained period of deflation since the Great Depression in the 1930s. "We're not in deflation right now, but the risk has become more pronounced as the year has progressed," said John Mothersole, senior economist for DRI-WEFA, an economic forecasting firm. "The recovery appears to lack forward momentum and (aggregate) inflation rates are very low." One likely outcome is more cost-cutting by U.S. corporations, said Mothersole. That may benefit individual companies, but collectively, it spells bad news for the broader economy, he said. Widespread cost cutbacks would trickle through the economy, eroding demand and leading to further pricing pressure. If that happens, investors should brace for lean times, said S&P's Wyss. "Deflationary periods are pretty lousy for investors," said Wyss. "Shoving dollars under the mattress for once becomes a rational investment strategy." (Additional reporting by Jonathan Stempel) (( U.S. Financial Markets Desk (646) 223-6325, dena.aubin@reuters.com )) REUTERS *** end of story *** |