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To: Eric L who wrote (2566)	10/19/2002 11:59:44 AM
From: Eric L	Respond to of 9255

re: GSMA, Ovum, Forrester, & Orange,on MMS See also GPRS Roamfest II post here: Message 18133334 * Forrester Estimates MMS will account for 32% of total mobile message revenues in 2007. * Ovum predicts MMS handset penetration to reach fifty per cent by the end of 2005 * Ovum predict MMS accounting for up to thirty per cent of all person-to-person messaging. by 2005. * Orange predicts MMS-capable devices will be used by forty per cent of its customers by 2005. >> MMS Set To Fuel Growth Says Gsm Association MMS is a key component in the wireless industry WirelessSoftware.info October 18, 2002 The worldwide GSM community meets this week in Istanbul at the GSM Association’s 48th Plenary, with mobile multimedia messaging services – MMS – in the vanguard of the change sweeping through the wireless world. MMS is moving firmly on to the commercial stage as operators worldwide launch services. The adoption has been rapid, since the first launches in Hong Kong, Hungary, Norway, and Germany earlier this year, more than 40 MMS services have been launched around the world. As well as looking at MMS, the Plenary will also address one of the issues that is key to its success – roaming. Following the success of the Association’s first Roamfest initiative earlier this year the event is being repeated in Istanbul allowing operators to meet to sign the commercial agreements which enable GPRS roaming and MMS inter-working thereby offering subscribers the ability to send and receive multimedia messages globally. Chairman of the GSM Association, Jim Pratt, said: “We are determined to re-invigorate this industry and put it firmly in the limelight for all the right reasons. MMS is a key component in the wireless industry regaining accelerated momentum in the marketplace.” MMS enables personalised multimedia messages with content such as images, audio, text and video to be created and communicated over the worldwide GSM/GPRS networks. The GSM Association has concentrated on removing the barriers to a seamless launch by focussing attention on key areas such as handset compatibility, user interface, interworking and interoperability issues, charging principles, and the development of commercial applications. Estimates by analysts Forrester show that in 2007, MMS will account for 32% of total mobile message revenues. Ovum predicts MMS handset penetration to reach fifty per cent by the end of 2005, with MMS accounting for up to thirty per cent of all person-to-person messaging. Orange predicts MMS-capable devices will be used by forty per cent of its customers by the same date. Rob Conway, CEO of the GSM Association added: “With MMS, the marketing is as important as the technology, and we are seeing some terrific operator campaigns. The compelling attraction of MMS is that its application is only limited by the imagination. From the massive consumer market to specialised applications for commerce and business, MMS will prove to be a bedrock on which the lucrative mobile data market will be built.” << - Eric -