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To: NOW who wrote (199604)10/23/2002 2:40:27 PM
From: GraceZ  Read Replies (1) | Respond to of 436258
 
Maybe you don't spend a lot of time like I do trying to work your way through sales and marketing expenses in the companies you investigate or pay attention to the percentage of the gross revenues it represents.

Beyond the obvious companies who use photography, like the publishing and advertising industry, his biggest client is Ryland Homes. Do you have an idea the size of the line item for photography and its associated costs in a company that size in the home building biz? How about a retail client, say a catalogue company like Lands End?

I suppose most companies use text to sell their products...or maybe illustration. -gggg-

Look around dude, you are bombarded with photographs from everywhere every day in almost every aspect of life. Buy a car, pick up the book of pretty pics, go to the hospital pick up a book describing the procedure while you wait. Click on a website to download some software, see the picture?