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To: Neeka who wrote (125312)11/11/2002 12:13:51 AM
From: Jon Koplik  Respond to of 152472
 
NYT -- Pair Aims to Return Million AOL CDs.

November 10, 2002

Pair Aims to Return Million AOL CDs

By THE ASSOCIATED PRESS

Filed at 5:35 p.m. ET

SAN FRANCISCO (AP) -- Two California men rebelling against
a sea of America Online promotional compact discs have got
mail like never before.

People around the world have sent Jim McKenna and John
Lieberman more than 80,000 CDs offering trial subscriptions
to AOL's Internet services. They say when they collect a
million, they'll go to the company's front door in Virginia
to say, ``You've got mail.''

``Basically, we'll enlist the help of volunteers who are
willing to take a pickup load and drive back to AOL
headquarters with us,'' McKenna said. ``We will be as
obvious as possible and very polite.''

Promotional CDs offering Internet service are common in the
industry, but AOL, the largest Internet service provider,
uses them most pervasively. Their discs appear in
magazines, at the post office, at movie theaters and, of
course, in mailboxes.

McKenna and Lieberman have requested the CDs through a Web
site devoted to complaining about the discs. The site
features pictures of alternative uses for the CDs (mobile,
ceiling covering, chew toy) and even includes haiku by
disgruntled recipients.

The El Cerrito men, who are in their 30s and work in
information technology, are building an international
alliance for their cause, with partners in France, Germany,
Australia and the United Kingdom serving as CD receiving
points.

``People find this action very cool and the ecology aspect
is very loved in France,'' said Aziz Ridouan of Stop CD
France, which has accumulated about 1,600 CDs for the men
so far.

McKenna and Lieberman say they have nothing against AOL,
but see the discs as a waste of resources and have found a
creative way to ask the Internet giant to stop making and
sending them.

AOL is responding by offering to help.

``If they reach their goal ... I'd be happy to give them
directions and greet them at the door,'' company spokesman
Nicholas Graham said. ``We would make a contribution
ourselves to put them over the top.''

He said, however, that the company still believes the
promotional CDs are the best way for it to reach potential
customers, and added that overall, people have responded
well to the discs.

Graham wouldn't say how many discs AOL distributes each
year but noted that anyone can return unwanted discs for
the company to recycle. He added that if anyone is unhappy
about getting the CDs they can call the company and ask to
not receive them.

^------

On the Net:

No More AOL CDs: nomoreaolcds.com

America
Online: aol.com

Stop CD France: stopcd.org

Silicon Valley
Toxics Coalition: svtc.org

Copyright 2002 The New York Times Company.