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To: slacker711 who wrote (28897)11/14/2002 12:55:59 PM
From: slacker711  Read Replies (1) | Respond to of 196488
 
It's nice to see KDDI grabbing new content....this is going to be the key to really grabbing marketshare in Japan.

nni.nikkei.co.jp

Friday, November 15, 2002
Record Labels To Sell CD Songs As Mobile Ringer Melodies

TOKYO (Nikkei)--Some 50 Japanese record labels, including Avex Inc. (7860) and Toshiba EMI Ltd., plan next month to begin a service that sends CD music to cell phones as ringer melodies.

Karaoke-related companies have until now dominated the rapidly expanding market for the melodies, made from computerized versions of CD music, for which no royalties go to record labels.

With annual demand for the melodies growing since the inception of the market in 1999 to 85 billion yen by last year, the record firms want to get in on the act and turn the minitunes into a new revenue source, while promoting CD sales at the same time.

The new service will be provided for the third generation cell phone service CDMA2000 1x offered by KDDI Corp. (9433). Initially, users of only two new cell phone models will be able to use it.

Other companies joining in include Victor Entertainment Inc. and Sony Music Entertainment (Japan) Inc.

Users can log on to the Web site of Label Mobile, a joint venture of five record labels, including Avex's subsidiary, and download a 15-20 second track for 100 yen a pop.

The market for music itself has shrunk three years running to 503 billion yen last year, and is expected to decline again this year.

(The Nihon Keizai Shimbun Friday morning edition)