To: foundation who wrote (29022 ) 1/15/2003 10:17:38 AM From: waitwatchwander Respond to of 197239 Sprint PCS signs content deals with media giantsmobileyouth.org According to Wireless NewsFactor Sprint PCS has announced two deals designed to entertain users of the company's next-generation network, including an agreement with media giant Warner Music Group, which the carrier claims will deliver the first wireless streaming-music clip subscription service in the United States. The pact with Warner follows a similar agreement with Sony Pictures Digital, unveiled earlier this month, to provide mobile Java games based on Sony's properties. With the rollout of new networks and flashy new phones, carriers worldwide are trying to cash in on the opportunities represented by selling ringtones, games and other entertainment content. On the flip side, in addition to Warner Music and Sony, such companies as Time Warner and Disney also are targeting the wireless realm as a conduit for marketing their multimedia wares. Sprint PCS Vision customers now can download polyphonic and animated ringtone versions of songs from the Warner catalog, have popular music groups like Devo or Third Eye Blind announce incoming calls, or sample clips of new music. Most downloads will cost about US$2, while the streaming-music service, featuring samples of new and prereleased tunes available on demand, is offered at $3.99 for a 90-day subscription. Customers will have access to Warner Music Group's recording labels, including Atlantic, Elektra, Warner Bros., Maverick, Lava, Word and Rhino. "The wireless space is an important promotional arena and an attractive source of incremental revenue for music companies," Warner Music Group spokesperson Will Tanous told NewsFactor. "As the technology advances, consumers can purchase downloads and services from a vendor with which they have established a relationship." Working with mobile operators offers opportunities to present artists in comprehensive promotions, using images, logos and voice ringers in addition to the music. "We have learned our lessons from the Internet -- as far as protecting rights -- and see this as a very attractive distribution network," Tanous said. Beyond new tunes, Sprint hopes to cash in on the popularity of Sony Pictures Digital games -- such as XXX: Triple Threat, the classic video game Q*Bert, Wheel of Fortune, Jeopardy! and Pyramid -- by offering mobile versions. As a premium service offered through Vision, entertainment has been set up as a source of shared revenue for the carrier and the content provider, Sprint spokesperson Nancy Sherrer told NewsFactor. "Our experience has shown that games are among the top three applications among our customers," she said. "People take their phones everywhere, and they often have time to kill. This is also an attractive way for users to personalize their phones." More phone customers are indeed customizing their devices through the use of ringtones and other premium services, according to Yankee Group analyst Adam Zawel. Some 50,000 ringtones are purchased and downloaded daily, he told NewsFactor, representing a $20 million-per-year market. "And that is on a steep upward curve," he added. Hooking up with large media companies enables carriers to make money on value-added services, and in some cases can provide a single source for games, music, video and graphics. "This type of content delivery is in its infancy but will grow significantly," said Zawel, pointing out that the delivery of ringtones may well lead to sales of CDs by phone, and that video clips could be used to promote new films. Source: Wireless NewsFactor 15 January 2003