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Technology Stocks : Tivo (TIVO) Interactive TV -- Ignore unavailable to you. Want to Upgrade?


To: Rusty Johnson who wrote (738)11/26/2002 10:54:05 AM
From: Road Walker  Read Replies (1) | Respond to of 2093
 
PR as advertisment:

TiVo Series2 Picked as Hot Holiday Family Gift


Retailers, Top Consumer Magazines - Good Housekeeping, Maxim, InStyle -
Recommend TiVo Series2 as Special Family Treat Under the Tree



SAN JOSE, Calif., Nov. 26 /PRNewswire-FirstCall/ -- Leading retailers and some of the nation's largest consumer magazines are all pointing to TiVo as an early favorite to top the list of hot Holiday gift items.
The TiVo Series2 DVR is easier than ever to use and install, and comes "future ready" for new home entertainment. TiVo lets you easily and simply record all of your favorite shows so you can watch them whenever you want without all the hassles of videotape. Almost 90 percent of current TiVo subscribers say they couldn't live without it.

"Families that are planning to put a TiVo DVR under the tree should shop early, because we expect in many places TiVo may become a much sought after holiday gift," said Joe Miller, Vice President of Sales at TiVo. "A special holiday mail-in rebate also makes TiVo a better value than ever."

One of the hottest holiday gifts last season, TiVo is once again being singled out as a top holiday buy for the family by some of the nation's top consumer magazines. Good Housekeeping, Maxim and InStyle -- three of the nation's leading consumer publications -- have already recommended the TiVo DVR as a winning holiday gift for everyone in the household.

Leading national retailer Best Buy recently indicated that TiVo DVRs will be a top holiday draw in more than 450 stores across the country. Tweeter, another top consumer electronics retailer, also reported recently that it expects TiVo DVRs to be a top seller over the holidays.

"Preliminary signs indicate that TiVo is going to top many a letter to Santa," Miller said. "We're looking forward to introducing thousands of American homes to TiVo DVRs during the holidays."

And the TiVo Series2 is 'future ready' so that the latest TiVo software can be downloaded to the DVR in the comfort of your home. New and exciting features that TiVo intends to offer next year will enable TiVo Series2 owners to experience digital television, music and photos in more convenient ways than have been available before.

Attractive pricing along with a $50 mail-in rebate, is intended to get TiVo flying off the shelves. TiVo Series2 starts at $199 for a 40-hour unit and is available with up to 80 hours of storage for as little as $349 after mail-in rebate. The TiVo service is sold separately for $12.95 per month or for a one-time fee of $249 for the lifetime of the device.

More than 500,000 U.S. families have packed up the VCR and put it in the closet, choosing to leave behind the ancient technologies of tape recording and enjoy the benefits of digitally recording their favorite shows. The TiVo Series2 is shipping directly to consumers from www.tivo.com today. The TiVo Series2 can also be purchased by calling TiVo toll free at 877-BUY-TiVO (877-289-8486).


Other features and functionality in the TiVo Series2 include:

-- Up to 80 hours of recording time without the hassles of videotape
-- Sleeker dimensions of 15" width by 11.5" depth by 3" height for
convenient fit in home entertainment systems
-- As with all TiVo standalone DVRs, the TiVo Series2 DVR is compatible
with and connects easily to virtually every television model available
today
-- It also works with VCRs, TV antennas, cable systems, and satellite
receivers
-- Improved, patented remote control that allows for easy program
recording as well as control of multiple TiVo DVRs in the home
-- Enhanced graphics engine