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To: waitwatchwander who wrote (920)	11/28/2002 11:15:56 AM
From: waitwatchwander	Respond to of 948

Pricer Signs Agreement with Leading Point-of-Sales Provider in Germany, AWEK Nord C-POS systems UPPSALA, Sweden, Oct. 31, 2002 (PRIMEZONE) -- Pricer AB and AWEK Nord C-POS systems GmbH have signed a Distribution and Service Partner Agreement for Pricer's Electronic Shelf Label (ESL) Systems. C-POS systems is one of the leading Point-of-Sales (POS) providers in Germany. Pricer is the world-leading provider of Electronic Shelf Label Systems. The agreement means that C-POS systems will sell, install and support Pricer's ESL system to accounts on the German market. A team has been created in Germany with members from both companies to ensure a strong customer-oriented sales & development process. ``We have carefully evaluated different suppliers of ESL systems and the conclusion is that Pricer's system is the one that best meets the demands of our customers. Pricer's system is also offering a platform for current and future in-store communication and information display. Pricer's ESL solution will be a strategic part of C-POS systems product/service catalogue and will further strengthen C-POS system's position in bringing added value for our customers,'' said Mr Becker, Managing Director of AWEK Nord C-POS systems. C-POS systems has a solid experience of the German retail industry, a well-established customer base and a product range which now is complemented by Pricer's ESL system. In addition, C-POS systems, being ISO-9001:2000 certified, with a strong focus on service and customer-oriented development services, gives the two companies a very good base for delivering customer-oriented and added-value solutions. ``Germany is one of the most important markets in Europe, where Pricer already has a strong position. This new venture will further strengthen our presence and sales activities as we team up with a quality company like C-POS systems,'' said Jan Forssjo, President and CEO Pricer AB (publ). For further information, please contact: Jan Forssjo, President and CEO, Pricer AB +46 18 188 100