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To: pallmer who wrote (4380)12/27/2002 10:52:51 PM
From: pallmer  Read Replies (1) | Respond to of 29602
 
-- BARRON'S: The Striking Price -- Dear Mr. Donaldson --

Yes, There Is A Problem In The Options Industry
By Kopin Tan
Dear Mr. Donaldson:
Congratulations on your nomination to become the next chairman of the
Securities and Exchange Commission. But let's face it: When you embark next year
on your self-described task of restoring investor confidence, the options
industry likely won't be a top priority. That is understandable, but
unfortunate.
For one thing, it overlooks the growing role that options play in the
securities business. So far this year, more than 775 million options contracts
have traded, affecting the right to buy or sell 77.5 billion shares of stock --
22% of the year-to-date New York Stock Exchange volume. And despite the market
slump, 2002 options volume could surpass 2001's, giving the industry its 11th
consecutive record-volume year.
But all is not well in the house of puts and calls. Individual investors are
staying away. And one practice above all has divided the industry and given the
impression that -- as one reader delicately put it in a recent e-mail -- "this
business is about as straight as a corkscrew." We are talking, of course, about
payments floor traders and exchanges make to certain brokerage firms in return
for customer orders steered their way. Since brokers owe customers a duty to
route orders to the best market -- and not the best-paying market -- you can see
how this might create a conflict of interest. Anywhere else these would be
called bribes and kickbacks. But in the options business, they go by the name
"payment for order flow" and, increasingly, the rather chic-sounding acronym
PFOF. These payments total millions a year (typically 25 cents to $1 per
contract of each customer order). But what's really at stake is investor trust,
which Wall Street can no longer afford to squander.
Just ask Philadelphia Stock Exchange Chairman Sandy Frucher. "I think a key
issue in the option industry is payment for order flow and related topics, and
that should be at the top of [the new SEC chairman's] agenda," he says. Or ask
American Stock Exchange chief Salvatore Sodano. "The area where payment does the
most damage is to investor confidence," he says. "It contributes to the
perception that the system can be manipulated by money. How can that help
investor confidence? Why do we have such a problem in the community right now?"
The SEC looked into this issue in 2000. But its report focused on a time right
after options began trading at different exchanges, and before consolidation and
competition reached today's levels. Even then, the SEC made these findings:
Payments present conflicts. They affected where orders are sent, even if "most
firms denied that it had any influence on their order-routing decisions." And
brokerage firms didn't pass the benefits to customers.
Which makes the commission's choice of action -- or, rather, inaction -- these
past two years that much more perplexing. Exactly how the SEC plans to contain
payment for order flow was never clear from the report; there was some blather
about "deference to market forces as they shape market structure" and the need
for "ongoing attention." But it essentially left investor protection to existing
measures requiring "best execution" of orders -- a standard critics say can be
subjective -- and a rule that required brokers to disclose order-routing
destinations and any financial inducements they might have received. That way,
the SEC said, such payments "will be transparent to investors."
Disclosure is a good thing. But as an investor safeguard it's outdated and
naive, and about as effective as rubbing two sticks together to start a fire.
The average investor doesn't always know where to find these disclosures.
Besides, reports on the quality of order executions contain enough mumbo jumbo
to drive even professional traders to the Tylenol bottle. How effective is
disclosure if investors can't process the information and, when aggrieved, have
no clear recourse?
What the SEC has done, in effect, is build a confessional, but it hasn't
stopped the sin. In fact, by inadvertently easing the consciences of those
involved, it has made it easier for them to keep doing it. Ask any trader two
years ago why they paid for orders and most griped about their competitors doing
it, leaving them no choice but to follow suit. But today, increasingly, part of
the answer is "because the SEC has allowed it."
Curbing pay-to-play won't be easy. It's just one example of the reciprocal
arrangements that exist between brokers and traders, some of which are tougher
to police and whose impact on investors are less clear-cut. But enforcement
difficulties shouldn't allow the world's largest listed-option market to
countenance bribes.
And as anyone who's cleaned up after a party knows, you gotta start somewhere.
---
KOPIN TAN covers the options markets for the Dow Jones Newswires.
---
E-mail: kopin.tan@dowjones.com
---
For Barron's subscription information call 1-800-BARRONS ext. 685 or inquire
online at barronsmag.com.
(END) Dow Jones Newswires
12-27-02 2250ET- - 10 50 PM EST 12-27-02

28-Dec-2002 03:50:00 GMT
Source BAR - Barron's