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To: zonder who wrote (212771)	1/7/2003 11:44:35 AM
From: Gut Trader	Respond to of 436258

Truth in advertising is a biotch/eom

To: zonder who wrote (212771)	1/7/2003 12:50:21 PM
From: Oblomov	Respond to of 436258

McLean's lyric was a reference to Buddy Holly's "That'll Be the Day". Holly's song was meant ironically, and so was McLean's, but in a different sense of course. The ad works for the target market, IMO. Gen Y and the Millenials respond well to advertising that portrays authentic, unedited experience. A direct sales pitch would insult their media savvy. A GenX-style ironic posture (e.g., "Cavalier - the official car of Slack!") would seem too fussy to them.