To: kemble s. matter who wrote (172041 ) 1/7/2003 2:05:38 PM From: calgal Read Replies (2) | Respond to of 176387 3Com says can meet competitive threat posed by Dell Tuesday January 7, 12:15 pm ET URL:http://biz.yahoo.com/rc/030107/tech_3com_dell_1.html NEW YORK, Jan 7 (Reuters) - Network gear maker 3Com Corp. (NasdaqNM:COMS - News) on Tuesday said it can withstand the competitive threat posed by Dell Computer Corp.'s (NasdaqNM:DELL - News) entry into the market for machines used to direct Internet traffic. But Mark Slaven, chief financial officer of Santa Clara, California-based 3Com, said Dell, best known as an online seller of personal computers, "has to be taken seriously," particularly in the low end of the market. Dell, the No. 1 PC maker, has already begun to hit the marketplace with its own networking gear, driving down prices. "Clearly they have the name and they are a tier one company, but they are by no means a tier one networking provider, and I am not sure that they ever will be," he said after a presentation at a Morgan Stanley conference in Scottsdale, Arizona, broadcast over the Internet. "They can make some noise at the low end," he added. "We believe that because of our focus on cost...and our expertise in network solutions, which is a lot different than PC solutions, that we can compete very effectively at the low end with Dell." Experts have said that Dell's model, which employs direct sales and low cost manufacturing, could hurt the profit margins of networking king Cisco Systems Inc.(NasdaqNM:CSCO - News), and threatens smaller switch makers such as 3Com, and Extreme Networks Inc. (NasdaqNM:EXTR - News) Both 3Com and Cisco last year terminated reseller agreements with Dell. "They weren't moving a substantial amount of product anyway," Slaven said. Still, Dell's entry has already had at least a mild effect on 3Com's business, according to one customer who told Reuters he picked Dell's products over 3Com. "It basically came down to price and the fact that 3Com was not flexible in negotiations," said Jerry Powers, technical services manager for the Ohio-based division of Honey Baked Ham Co. "For what we needed for our stores, the Dell switch fit perfectly." He added that 3Com came back and matched Dell's lower prices after he had closed the deal with Dell. Dell had sold some 100,000 switches through November, according to analysts' estimates. They put Dell's market share at about 1 per cent.