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Strategies & Market Trends : Buffettology -- Ignore unavailable to you. Want to Upgrade?


To: Shane M who wrote (3179)1/7/2003 10:49:46 PM
From: chaz  Respond to of 4691
 
ANF has a clever marketing niche. The company actually goes into schools in an area, smokes out who the other kids consider "cool", then contact those and engages them to wear ANF clothing. Well...that just works, and works!

They're not trying to keep on top of kid clothing trends, they're setting them! Neat way to stack the deck.

chaz