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To: foundation who wrote (31386)1/19/2003 3:12:56 PM
From: foundation  Read Replies (2) | Respond to of 196589
 
Strategy Analytics: Nokia's N-Gage has no target audience

Timo Poropudas
Nordic Wireless Watch - January 19, 2003 at 17:14 GMT

Nokia will find no players for its N-Gage gaming device, predicts Strategy Analytics, the Boston, Massachusetts-based market research company.

In a research note, Nitesh Patel, senior analyst, says that Nokia that will be caught in the classic dilemma of the converged device: playing to two audiences but pleasing neither. The small screen will be a turn off to those used to using dedicated gaming devices while the design won't appeal to a mobile phone buyer.

Patel is anticipating the reception and the device to certain extent since Nokia won't be releasing the product until next month and has kept many details to itself.

He warns that the price of including the features gaming users will rely on – color screen, enhanced processing and storage capabilities – will be more than USS 300. That's three times or more the price of a Nintendo GameBoy, which generally appeals to a younger market. The casual gamer would not be willing to pay the price. He will stick to java and brew-based color games on mobile phones. Casual gamers represent 80% of all the people who play games on mobile phones, Strategy Analytics believes.

The mobile games market represented 1.1% of the total global games market last year compared to the 6.2% share taken by handheld devices, says market research company Informa. It forecasts that will grow to be 11.7% in 2006 compared to 19.3% for consoles and 6.1% for handheld devices.

nordicwirelesswatch.com

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They can pile up in the attic - with the banana phones!

Recall how popular Nokia told us they were going to be with the kids?

LOL!