To: John Biddle who wrote (31454 ) 1/21/2003 12:26:53 AM From: John Biddle Respond to of 197254 Cellular One makes high-tech offer - Monday 20, January-2003nationnews.com Two things on which Cellular One is staking its claims for an operating licence in Barbados are “superior technology” and social responsibility. These were the only elements of the company’s bid that Barbadian-born, part-owner and chief operating officer, Keith Walker chose to discuss in an interview with Business Authority last Friday. The technology, he said was CDMA (code vision multiple access), which gave cleaner, clearer audio and was highly flexible with all sorts of communications, including streaming video and live coverage of events. Furthermore it was gaining subscribers rapidly – 1.8 million per month. The company’s social responsibility would be reflected in its offering of scholarships for Barbadians to be trained in various aspects of telecommunications technologies. Scholarship winners would be expected to return to Barbados and help the country move forward technologically. Walker who was trained in the United States military, worked with telecommunications companies such as Sprint, MCI, GTE and Lucent and studied diplomacy and world affairs, was wary of disclosing too much about Cellular One’s bid. But on Wednesday he and chief executive officer Jack Robinson will be meeting some potential users to show off the advantages of CDMA over other systems, in what is turning out to be a cellular beauty contest by five companies for three prized licences. AT&T, Digicel, Sunbeach Communications and TWT are the other contestants seeking a share of the telecom market monopolised by Cable and Wireless for many years. Walker said: “We are going with the latest version of CDMA which is full 3G (third generation) wireless and the beauty of this is the amount of capacity you will have in your hands provided you have a phone that will allow you to send out stuff on a laptop or the even from a phone itself, to be able to receive cricket matches, for instance. I cannot do that with other technology. I’d be able to take a photo but I cannot send it as easily and readily in a streaming fashion like I would with CDMA.” Another plus for CDMA was that it would not require as many towers as other systems. Hence it preserved the natural beauty of the landscape and kept the environment intact.