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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?


To: TraderXx who wrote (55931)1/25/2003 10:10:14 AM
From: Rande Is  Read Replies (1) | Respond to of 57584
 
TraderXx, Thanks so much for sharing your ideas. Regarding the record industry short changing the public. I agree with you. I am even more upset with the way they have commercialized what used to be artistic and socially important. I wrote more on this topic on the Internet Music board. Regarding the costs of the recording and videos and well limos, etc. . . I was referring to the fact that the artist pays for that. The record company merely acts like a bank providing a loan to the artists they sign.

Now the record company often signs acts that go nowhere and is never able to recoup their monies, so one successful artist may carry a dozen unsuccessful ones. That is simply how the biz works.

I like your idea of charging in the neighborhood of $10 for a CD. Really, isn't that about what it is worth? There is less than $.50 in the manufacturing. And as you say, records these days are thrown together so quickly that they rarely contain more than 2 or 3 decent songs anyway. (It used to take me a year to produce one album for an artist. . . but we made sure all the songs were worth the wait).

Make no mistake, I am not standing on my soapbox to say that I feel the record companies are getting ripped off. While I am concerned that the industry survive in one form or another, my primary concern is that of creative contributions. The songwriters and composers share is what I am mostly concerned with, since this is the area where piracy directly affects quality. These are independent contractors. . . as often are the producers, engineers and in some cases musicians. The record companies are generally speaking not concerned with whether or not these people get sufficient monies.

But the public very well should be concerned, since it is the creative efforts of these people that make the music worth listening to in the first place. Otherwise, as you say. . . . the record companies will force inferior creative product on us. . . which in my opinion, they have already been doing for a number of years now.

Rande Is