To: John Biddle who wrote (31780 ) 1/27/2003 5:23:00 PM From: John Biddle Read Replies (2) | Respond to of 197208 Catch World Cup replays on Hutch GPRS TIMES NEWS NETWORK[ MONDAY, JANUARY 27, 2003 03:37:41 PM ] economictimes.indiatimes.com NEW DELHI: Hong Kong-based Hutchison, which provides cellular telephony services across seven circles in India, on Monday said it is launching faster Internet access services based on general packet radio service (GPRS). The company will also roll out a wide range of GPRS based content services and applications which includes a Cricket World Cup video service on a Hutch phone. The rollout is being done simultaneously across all the seven circles where Hutchison or its affiliates operate under Hutch brand name. Its service covers the four metros of Mumbai, Delhi, Kolkata, Chennai, besides Gujarat, Andhra Pradesh and Karnataka. The company claimed its deployment is one of the fastest ever of a GPRS network anywhere in the world. Christened HutchWorld, the GPRS service will be made available from February 8, coinciding with the inaugural event of the 2003 Cricket World Cup. According to the holding company Hutchison Max Telecom’s managing director Asim Ghosh, all Hutch subscribers in seven circles will be able to receive a video clip of cricket highlights even while roaming in any other Hutch network. Hutch is one of the official sponsors and the only one with exclusive rights to content of the ICC World Cup Cricket 2003 for mobile telephony. Subscribers will be able to receive 10-second video clips of the best moments of all matches of the World Cup even as each match progresses. Such a service was offered by South Korean mobile service providers who have deployed CDMA 1X standard of code division multiple access (CDMA) technology, a rival to the global system for mobile telephony (GSM) the leading technology employed by a majority of mobile operators globally. For GSM based phones, this will mark a first anywhere in the world, claimed Ghosh. It will involve sophisticated back end processes of editing the replay, converting it to a format suitable for mobile phones and delivering it to the consumers in near real-time. However, this is more of a symbolism as there will be very few subscribers who have high end sets required to support or download video clips. Phones capable of receiving and replaying video clips are also just becoming available in the market. The Sony Ericsson P800, which is one of the first phones capable of video replays, is available at Hutch Shops across the country at Rs 39,995. Alternatively, consumers who have more lower priced multimedia messaging (MMS) and GPRS enabled phones such as Sony Ericsson’s T68i and Nokia’s 7650, will be able to receive progressive stills of the World Cup on their phones. Using the Hutch GPRS service, subscribers will also be able to send MMS to other Hutch subscribers with MMS compatible handsets wherein they can attach text and audio clip to a picture. Subscribers with camera phones for instance will be able to take pictures and send them to any MMS enabled phone. Those who do not have a GPRS phone can still send an SMS prompt to the recipient advising him to access the MMS message through the Internet. Besides, high-end Java games will be available to subscribers on the mobile phones. These games are among the most advanced and sophisticated available to any mobile subscriber internationally, said Ghosh. For GPRS services, subscribers will have to take a basic subscription of Rs 249 per month which is being offered at a introductory price of Rs 99 until March 31. The World Cup video clips and progressive stills can be received for only Rs 99 right till the end of the tournament.