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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: tejek who wrote (159102)	1/28/2003 11:28:05 AM
From: tejek	Respond to of 1584048

AMD's Ruiz pushes new server chip at Linux event By Daniel Sorid NEW YORK, Jan 22 (Reuters) - Advanced Micro Devices Inc. <AMD.N> took a step forward in its effort to enter the market for supplying microchips for data-serving business computers on Wednesday, introducing a trial version of its new chip and saying IBM's database software will work with its product. The moves came as AMD President and Chief Executive Hector Ruiz kicked off the LinuxWorld technology conference in New York with a pitch that the company's new chip, the Opteron, was a powerful alternative to the offerings of Intel Corp. <INTC.O>. the world's largest chipmaker. Opteron can process 64 bits of information at one time, twice as many as most current computers, and will compete with Intel's 64-bit offering, the Itanium. Both chips are designed for powerful business computers that can cost upward of $100,000 and which handle complex tasks like managing databases and other business software applications. Intel's chip is a clean break from the basic architecture that has powered the PC era. AMD, however, has introduced Opteron as a continuation of that architecture, known as x86, and is said to be better able to handle software packages that were designed for older, 32-bit computers. "We believe in preserving our customers' data from architecture to architecture, from application to application," Ruiz said. Simultaneous with Ruiz's speech, AMD said a 64-bit version of IBM's database software for servers, DB2 Universal Database, was available in a trial version for computers based on the Opteron processor. The company also said it would make available as many as 500 Opteron-based computers to computer system builders and potential customers. NEW BUSINESS MODEL Speaking at LinuxWorld, Ruiz said chip makers need to take a page from Linux, the open-source software that incorporates the best additions and changes from software developers. "In order to foster and take part in true innovation, we in the semiconductor industry cannot continue to operate in a business as usual basis," Ruiz said. "I think we have to consider a new business model, one that is more collaborative and more connected -- more like that of the Linux and open source community." 01/22/03 15:54 ET Copyright 2003 Reuters Limited.