To: kemble s. matter who wrote (172297 ) 1/29/2003 8:14:29 AM From: William F. Wager, Jr. Read Replies (1) | Respond to of 176387 Dell's office featured in WSJ... (See the paper for the pic of The two and the office since it wouldn't post here) Dell Knocks Down Wall To Get Closer to Rollins Who: Michael S. Dell, Kevin B. Rollins, Dell Computer Corp. Where: One Dell Way, Round Rock , Texas What you see: Direct discourse. Always trying to eliminate unnecessary steps, this company's chairman and chief executive moved into the conference room of his second-in-command. But Mr. Dell still had to walk next door to see Mr. Rollins, president and chief operating officer, so last summer the dividing wall came down. Now, the only thing that comes between them is a glass panel, equipped with a sliding door that is never closed. "No e-mails, no phone calls; we just talk," says Mr. Rollins, 50. "It's a whole lot faster that way," explains Mr. Dell, who at 37 and a net worth of some $16.5 billion tops the Fortune magazine list of America's 40 Richest Under 40. From facing desks 20 feet apart, the pair plots the course of the nation's second-largest personal-computer maker, which pioneered a direct-to-customer sales model in the industry. This is no "Odd Couple" arrangement. Though united in their affinity for balance sheets and bottled water, neither will admit to Felix tendencies. Nor is there evidence of any Oscar traits. The space is clean and contemporary, with maple paneling and black leather, glass and steel furnishings. Mr. Dell's space is slightly larger; Mr. Rollins gets an extra window. They dismiss fine art as an unnecessary extravagance, though the founder keeps a trio of carved Buddhas at a standing desk for good luck. Mr. Dell also displays no less than 60 photos of his wife, Susan, and their four children, along with the handwritten message from a buddy setting up the couple in 1988, preserved in glass. Books and awards can only be found on Mr. Rollins's side, where he displays his own snapshots and some shared toys. Curious George is a personal reminder to ask more questions, while the Fisher Price earthmover with cheery driver goes on Mr. Dell's desk if he gets too excited about an idea. Mr. Dell laughs heartily at the image of himself as the "smiling bulldozer" but accepts the metaphor. "These items help us to be more thoughtful managers," he says. What they see: "An open relationship. There are no secrets: We're not trying to close the door to have private conversations," says Mr. Rollins. "We literally sit down and talk 15 to 20 times a day." Adds Mr. Dell: "It's very important for us to stay in sync. With all the tools and technology we have, there's no substitute for face-to-face communication. We analyze the data and make decisions collaboratively. We come up with better answers together than we do off in separate corners." -- Nancy D. Holt WorkSpaces@wsj.com Updated January 29, 2003