New PR:
mercator.com
Mercator Is The Advantage Inside Integration
Mercator Unveils New Brand Positioning and Product Naming; “The Advantage Inside Integration™” Will Be Launched Through Global Integrated Marketing Campaign
WILTON, Conn. — January 31, 2003 — Mercator Software, Inc. (Nasdaq: MCTR), today unveiled its new "Advantage Inside Integration" brand positioning and updated product naming. The Company also announced a global, integrated marketing campaign to support its emergence as the global market leader in providing Industry-Ready Integration Solutions™.
In a separate announcement scheduled for February 3, 2002 Mercator® will formally announce the general availability of Mercator Inside Integrator™ 6.7, the newly named suite of powerful Mercator integration products featuring ready-to-use Industry-Ready Integration Solutions inside the Healthcare, Financial Services and the Manufacturing, Retail and Distribution (MRD) markets.
The term "The Advantage Inside Integration" conveys Mercator's unique ability to provide inside industry knowledge and integration solutions that work inside the existing technology and platforms of customers and partners to reduce risk and solve specific business problems.
"After spending the last half of 2002 preparing the Company and our products for this strategic shift, Mercator is now well positioned to raise the standard of what customers, partners, and the market can expect in terms of value and ROI from integration solutions tailored to specific industry and business challenges. We are executing the Mercator vision to redefine and lead the industry-ready integration space. Our "inside" industry-specific expertise in integration technology and solutions is the advantage we give our customers and partners," said Mercator Chairman and CEO Roy C. King.
"No other company approaches integration like Mercator," said Mercator Senior Vice President and Chief Marketing Officer Michael J. Collins. "Using our full suite of Industry-Ready Integration Solutions is analogous to running a two-minute drill offense in football: While our competition is huddling up and figuring out how to deliver packaged integration, our solutions are out-of-the-box and ready to be used at the line of scrimmage in the business marketplace. Mercator's Industry-Ready Integration Solutions quickly address specific industry, corporate and government mandates, resulting in rapid ROI from operational efficiencies."
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Industry-Ready Integration Solutions Will Drive Market Growth
Mercator addresses the two major integration challenges facing most customers today: horizontal integration between applications (A2A integration), either inside or outside the enterprise; and packaged industry solutions that solve critical, time-sensitive integration needs for specific vertical markets.
According to David Linthicum, Mercator Executive Vice President and CTO, "Mercator Industry-Ready Integration Solutions provide strategic competitive advantages that are unique. The solutions required to solve industry-specific integration issues require integration broker technology that can easily handle and process complex, high-volume transactions. In the history of EAI, it is Mercator's core technology - now called Mercator Inside Integrator 6.7 - that has demonstrated the ability to handle heavy, complex transactions time and again for a legion of global customers."
"Our horizontal, core integration solution provides even greater value and ROI to our customers and partners because of the Industry-Ready Integration Solutions we offer that leverage the speed, power and flexibility of our Mercator Inside Integrator solution," Linthicum said.
Bolstering Customer and Market Outreach Is Key Goal
To support the Company's leadership in providing Industry-Ready Integration Solutions, Mercator is also launching a global, integrated marketing campaign including focused advertising, web-based marketing, global seminars and partner co-marketing.
Mercator recognizes that increasing both the level and quality of its marketing is one of the key success factors in the crowded integration market space. The Company's shift to The Advantage Inside Integration positioning and the focus on providing Industry-Ready Integration Solutions, is a bold and meaningful step that will provide clear differentiation in the marketplace.
Industry Integration and Partnerships -- The Winning Strategy
Mercator's dual go-to-market strategy supports "The Advantage Inside Integration" of delivering both high-value and high-volume solutions to customers and partners.
"Our superior knowledge of specific industry integration needs allows us to provide Industry-Ready Integration Solutions inside specific vertical markets. Our ability to support and complement any system or platform allows us to build on our proven core integration technology to go to market through top-tier partners, inside both platform providers and integrators," said Thracy Varvoglis, Mercator's Senior Vice President for Industry Solutions.
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Introducing Mercator Inside Integrator 6.7 and Industry-Ready Integration Solutions
At the heart of all Mercator integration solutions is the Company's core product, Mercator Inside Integrator 6.7, which provides enhancements that fall into five general areas, each of which represents a key requirement of customers:
Powerful business-to-business expansion options - including the ability to transform business processes into Web services.
Enhanced Java support - including support for Java Messaging Systems (JMS), integration with Java-based directories, and the ability for third-party software to invoke Mercator software via the Java 2 Enterprise Edition Connector Architecture (JCA).
Improved performance, scalability and flexibility - including extended support for the Sun platform and reduced design, development and deployment time through updated design tools, templates and new command line utilities.
Expanded automated management of business processes - including expanded capabilities for managing the human steps in business processes, seamless integration with application servers, and extended management capabilities to facilitate real-time response to changing business scenarios.
Increased interoperability - including new options for invoking Mercator operations via JCA, CORBA, COM and other integration products, as well as extended support for mainframe environments and for SAP customers.
In addition to Mercator Inside Integrator 6.7, Mercator's Industry-Ready Integration Solutions include Mercator Inside Financial Services™ , Mercator Inside Healthcare™ , and Mercator Inside MRD™ .
"The Company's new product and solutions naming architecture--debuting with the general availability of our Mercator Inside Integrator 6.7 product family--shows a clear relationship with our new 'Advantage Inside Integration' positioning and introduces descriptive yet distinctive and memorable brand names," Collins said.
Branding Inside and Out
In addition to reaching every customer touch point through Mercator's integrated marketing campaign, the Mercator campaign will "brand from the inside out" by launching an internal corporate branding initiative. Internal eMessages on the new positioning and dimensional wall advertising are among the campaign components to create and demonstrate a consistent and pervasive "advantage inside integration" message. Additional components of the integrated Mercator marketing campaign include extensive sales and partner training via a 14-city global seminar series, a new www.mercator.com corporate Web site, a comprehensive webinar series, and decision-maker e-mail marketing campaigns.
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About Mercator Software, Inc.
Mercator delivers large global organizations The Advantage Inside Integration™, providing Industry-Ready Integration Solutions™ that solve critical business problems in real-time, while leveraging current technology investments and maximizing ROI. Mercator Inside Integrator™ 6.7 integration suite features a Solutions-Oriented Architecture™,, which easily and seamlessly automates high-volume, complex transactions. Over 1,100 global businesses leverage the power, speed and flexibility of Mercator’s proven integration technology and industry expertise to build better business value and faster ROI. To hear why our customers and partners believe Mercator is the advantage inside integration, visit our Web site at www.mercator.com. |
