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Strategies & Market Trends : Booms, Busts, and Recoveries -- Ignore unavailable to you. Want to Upgrade?


To: EL KABONG!!! who wrote (28165)1/29/2003 6:26:30 PM
From: Mike M2  Read Replies (1) | Respond to of 74559
 
KJC, unfortunately the ignorati don't look at balance sheets - they should but they don't. However,this number may get there attention. As I recall AOL took a big writedown $500Billion? 1995? - they capitalized marketing expenses . When companies get aggressive with accounting it should raise major red flags( this stunt boosts " reported" profits so the idiots on CNBS can get ecstatic about " strong earnings beat the estimate" mike