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Pastimes : BEER -- Ignore unavailable to you. Want to Upgrade?

To: SIer formerly known as Joe B. who wrote (2081)	2/10/2003 2:04:00 PM
From: JakeStraw	Respond to of 3689

IS PAMELA ANDERSON NEXT FOR MILLER LITE? Miller Brewing Co. reportedly is already working on a sequel to its "Catfight" commercial that attracted much attention for its Miller Lite beer. The new spot would feature former "Baywatch" star Pamela Anderson. "It makes sense to do a next generation of spots when an ad is generating so much attention," said Ron Acosta, a spokesman for Miller. Public reaction has been mixed. In a survey at USA Today, 47% of those polled say the commercial is not to sexist too run, while 27% find it offensive and 25% don't care. A Realbeer.com survey shows a plurality (39%) find the spot clever. About 1 in 4 note such advertisements are why they drink microbrewed beer. - More on the "Catfight." realbeer.com - Reaction, plus more on new commercial plans. realbeer.com - Vote in the Realbeer.com poll realbeer.com

To: SIer formerly known as Joe B. who wrote (2081)	3/11/2003 2:39:09 PM
From: JakeStraw	Read Replies (1) \| Respond to of 3689

MISS RHEINGOLD TO RETURN - AS A BARTENDER The Rheingold Brewing Co. has put a new spin on the once famous Rheingold Girl with hopes of resurrecting the beer brand in New York City. The new campaign represents Rheingold's second shot in five years at the $40 million New York metropolitan area beer market, the largest in the country. The previous effort, in 1998, proved unsuccessful as the marketing program that played up its macho personality and heritage failed to attract younger audiences. The new Miss Rheingold - who will be selected this month - will make guest appearances and appear in billboard advertising, just as she did in the 1950s when the contest drew millions of ballots and competed with Miss America in popularity. The new Miss Rheingold, however, will be one of New York City's bartenders. realbeer.com