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Technology Stocks : FirstWave Technologies (FSTW) -- Ignore unavailable to you. Want to Upgrade?

To: Mike M who wrote (8002)	2/16/2003 10:35:00 PM
From: TEDennis	Read Replies (1) \| Respond to of 9677

Russell Loarridge, VP EMEA, Firstwave Technologies UK When it comes to customer relationship systems, businesses have the choice of a prescriptive gourmet blow-out or a fast-food fix. But most mid-sized businesses today need the equivalent of a favourite restaurant: something that's built by the chef around your unique tastes and requirements delivered in a reasonable timescale and with excellent customer service. There may be times when you want a 'Hilton' experience: a five-course meal of the finest delicacies cooked with consistency regardless of where you are in the world. You're happy to bow to the corporate-trained chef, for him to tell you how this epicurean delight should be prepared to best effect, and will also readily accept the price tag for the experience. At the other end of the market are those organisations that just need a takeaway solution, a fast-food fix, technology to go. You can see the attraction for a company that simply wants 10 or 20 seats' worth of a customer contact system, and they want it yesterday. But for most of us, neither an internationally standardised gourmet meal nor a takeaway space-filler is appropriate. When all is said and done, aren't these experiences very much the same - you get what you're given? It's just the price tag and how long you wait for your meal that's different. It's the same when it comes to CRM. For the majority of businesses, it's about that vital mix of basic functionality combined with flexibility, adaptability, and ease and speed of roll-out. When it comes to your preferred choice, it'll always be the restaurant where you get your meal prepared by the chef himself, where the owner cares what you think of the whole experience, and they cater for your unique tastes. crm.ittoolbox.com