To: waitwatchwander who wrote (32511 ) 3/4/2003 1:07:57 AM From: waitwatchwander Respond to of 197344 Kodak Announces Cinema Operating Systemuemedia.com By Staff Mar 3, 2003, 11:22 PST Eastman Kodak Company announced the availability of its digital-based Cinema Operating System (COS), augmented by a full menu of technical and support services. The Kodak system enables the industry to increase advertising revenue and enhance the movie-going experience with more entertaining pre-show content. "Our operating system allows exhibitors and screen advertisers to schedule and deliver pre-show entertainment and advertising over a digital network to all screens in a megaplex or multiplex," said Kodak Digital Cinema Operations manager Sean Lohan. "We anticipate making the first commercial installations during the second quarter of 2003." Kodak, which announced the system's availability at the annual ShoWest Conference (running Mar. 3-6) for motion-picture distributors and exhibitors, is also offering a complete menu of training, technical support and other services. These include automatic software updates, preparation and distribution of customized pre-show entertainment, and advertising from various sources. "The Kodak networks installed in cinemas will provide the 'backbone' for digital cinema projectors when industry standards are established and projectors are proven to be economically feasible," Lohan said. Kodak is successfully testing its digital operating system at Warner Village, Fulham Broadway, a Warner Bros. International theatre in London; The College Point Multiplex Cinemas, a National Amusements theatre in New York City; and Cinema Mediage, a Toho Company Ltd. Theatre in Tokyo. During the next several weeks, the operating system will be installed at the Chinese Six, a Mann Theatres multiplex in the heart of Hollywood, and also at a multiplex in Shanghai. The tests include preparation and delivery of advertising content from National Cinema Network (NCN) and Pro Motion Slides in New York, Sunrise in Tokyo, and Pearl & Dean in London. "Exhibitors, advertising suppliers and audiences who are participating in the tests are intrigued by the possibilities," Lohan said. "Our menu of services includes site surveys, installation, training, technical services and support, and delivery of high-quality pre-show content." The Kodak COS includes proprietary Kodak software, a main server, a network connecting all screens in a multiplex, with a mini-server and digital pre-show projector in each auditorium. The content is received and stored in the main server and distributed to the various screens, as well as to monitors in the lobby. The Kodak system also can be used to cue theatre automation and connect the master screening schedule, so pre-show content can follow individual movies. "The Kodak system is built on an open platform, so we can deliver advertising and other content from any ad supplier exhibitors choose," Lohan said. "We can handle everything from MPEG-2 encoding to play list assembly, duplication, and distribution of content. With the approval of participating exhibitors, we'll provide their suppliers with the 'affidavit of play' to certify that ad content ran as scheduled." The system will be supported by Kodak's worldwide service team. "A service plan is part of the sale of every Kodak system," Lohan said. "We have designed our system to be powerful and durable with built-in redundancies, remote diagnostics, and field serviceable parts. We provide one phone number to call 24 hours a day, seven days a week. All of our service plans include automatic software updates." Lohan stresses that the Kodak Digital Cinema Operating System is scalable and will enable exhibitors to plug-in cinema grade digital projectors in the future. "We are currently focusing on pre-show applications because this is the service that the market is developing now," Lohan says, "but our goal is to build long-term relationships between Kodak, ad suppliers, motion picture distributors and exhibitors. We are providing a solution the industry can use profitably now and grow with in the future." Kodak is located at Palace Room 3 at Bally's at ShoWest. For more information, visit the Kodak website at www.kodak.com/go/dcinema.