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Politics : DON'T START THE WAR -- Ignore unavailable to you. Want to Upgrade?

To: PartyTime who wrote (10516)	2/19/2003 5:10:10 PM
From: Just_Observing	Read Replies (1) \| Respond to of 25898

I thought I was getting an Canada Dry Ginger Ale. I was surprised to see, with same labelng, a can of America Dry Ginger Ale roll into the bin Import is always sexier even when it's sugar water. Even just the label. Allegedly, Americans spend around $30 billion annually on bottled water. Here is the new challenger to Coke: Mecca Cola challenges US rival Coke is no longer it. Or at least it won't be if Tawfik Mathlouthi has anything to do with it Mr Mathlouthi is the French entrepreneur behind Mecca Cola, a new soft drink designed to cash in on anti-American sentiment around the world. He hopes to make Mecca Cola the soft drink of choice for Muslims everywhere and thus push out that icon of American capitalism Coca-Cola. It is all about combating "America's imperialism and Zionism by providing a substitute for American goods and increasing the blockade of countries boycotting American goods," Mr Mathlouthi told BBC News Online. It is not the first time Coca-Cola has been the target of a "buy Muslim" challenge. Zamzam Cola, an Iranian drink named after a holy spring in Mecca, has won an enthusiastic reception in Saudi Arabia and Bahrain. Coca-Cola has dismissed Mr Mathlouthi's move, saying he had "identified a commercial opportunity which involves the exploitation in Europe of the difficult and complex situation in the Middle East". "Ultimately it is the consumer who will make the decision," the company said in a statement. Boycott protest Popular anger against the United States over its support for Israel amid the Palestinian intifada has sparked a campaign to boycott American products throughout Arab countries. US exports to Saudi Arabia declined by more than 40% in the first three months of 2002 more at news.bbc.co.uk