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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: John Biddle who wrote (32657)	2/19/2003 5:30:35 PM
From: John Biddle	Read Replies (1) \| Respond to of 196546

Nokia creates application-focused divisions By Junko Yoshida, EE Times February 19, 2003 (11:27 a.m. EST) commsdesign.com CANNES, France — Having "put a mobile phone in almost every pocket," Nokia sees future growth coming from putting a camera, music player and handheld videogame in every pocket, according to Erik Anderson, senior vice president of Nokia Mobile Phones. "Nokia is games, Nokia is music, Nokia is imaging, Nokia is accessories," Anderson told the 3GSM World Congress here Tuesday (Feb. 18). Nokia Mobile Phones has split itself into eight "baby Nokia Mobile Phones" by allocating a separate R&D resource for each division, Anderson said. Rather than dividing the company by diverging wireless protocols, each baby Nokia unit is identified by the target applications of its product line. The eight units are dedicated to: TDMA; CDMA; mobile entry; mobile phones; imaging phones; entertainment and media; mobile enhancements; and business/enterprise applications. "Mobile entry" relates to mobile phones for low-income families — in rural China, for example, Anderson said. "We develop technologies and solutions that operators can use to reduce the cost of handsets and monthly bills," he said. The mobile phones group, in contrast, is responsible for developing mid-range mobile handsets. Mobile enhancements is responsible for pursuing the development and integration of Bluetooth and other accessories, he added. Mobile entertainment and media focuses on the development of phones for games and media, while imaging phones enables cameras and video imaging. Nokia has reason to expect support from mobile application developers in its drive for diversification. Last year the company shipped 10 million devices based on its Series 60 platform. That volume "is equivalent to an entire PDA market," said Niklas Savander, senior vice president of Nokia Mobile Software. "The Series 60 platform has suddenly become a huge addressable market. Today, we have hundreds of Series 60 applications available in the market." Asked if Nokia was concerned about competition from Microsoft, which is backed by a broader base of software developers, Savander said: "The raw number is less important. It's a matter of a developer community working on relevant software. We have a million developers focused on mobility applications."