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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting -- Ignore unavailable to you. Want to Upgrade?

To: John Biddle who wrote (33094)	3/4/2003 5:14:28 PM
From: John Biddle	Respond to of 196656

Sony Ericsson Unveils Accessory for Music Lovers: the Bluetooth Music Hands-free HBM-30 Tuesday March 4, 10:03 am ET Press Release Source: Sony Ericsson biz.yahoo.com LONDON--(BUSINESS WIRE)--March 4, 2003--Sony Ericsson today unveiled the HBM-30; a music hands-free for music enthusiasts who never want to miss a call. Doubling as a high quality digital audio player and wireless hands-free to any Bluetooth(TM)-enabled phone, the HBM-30 is the latest addition to Sony Ericsson's leading portfolio of mobile phone accessories. The Sony Ericsson HBM-30 is a small-sized music player for MP3 and ATRAC3, utilizing Memory Stick Duo for music storage. Through Bluetooth wireless technology, it can be connected to any Bluetooth-enabled mobile phone and in that way also be used as a handsfree device. When a call comes in, the music will be muted and the user can choose whether to take the call or not. The display will show the name of the caller when not showing the name of the song playing. With Sony Ericsson's innovative accessories, such as digital cameras, and music hands-free, consumers can expand the usage possibilities of their mobile phones into entertainment and imaging in a flexible way. "Sony Ericsson has always had a leading portfolio of mobile phone accessories, ranging from the first Bluetooth handsfree to the first digital camera accessory. We now have an unparalleled offering of accessories for imaging and entertainment. As proof, Sony Ericsson last year sold more than 1.3 million digital cameras which are used together with our mobile phones," says Ulf Persson, Head of Product Business Unit Accessories at Sony Ericsson. The HBM-30 can also be used without being connected to a phone. Consumers can easily update their music library by using the music recording function of the HBM-30, or by using a PC. For PCs without Memory Stick drive, there is a wide range of adapters. The HBM-30 comes with high quality stereo headphones from Sony and 64 MB Memory Stick Duo and will start shipping during second half of 2003. Bluetooth products communicate by means of a radio link, eliminating the need for a physical connection via cable. Bluetooth wireless technology has been adapted by the world's leading mobile phone, computer, laptop and PDA manufacturers among others as the ideal cable replacement technology. Sony Ericsson today has the most comprehensive portfolio of Bluetooth phones and accessories. Sony Ericsson Bluetooth phones include the T68i, P800, T610 and T608. Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson(NASDAQ: ERICY - News) and Sony Corporation, (NYSE: SNE - News) the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support. For further information, please visit: www.SonyEricsson.com. Any product features, specifications or statements in this document that are not historical facts are forward-looking and involve risks and uncertainties. Actual product features, specifications or forward-looking statements are subject to change. -------------------------------------------------------------------------------- Contact: Sony Ericsson Press: Nicky Csellak-Claeys 919/472-7340 nicky.csellakclaeys@sonyericsson.com -------------------------------------------------------------------------------- Source: Sony Ericsson