Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Overture (OVER) formerly (GOTO) -- Ignore unavailable to you. Want to Upgrade?

To: Brasco One who wrote (350)	3/10/2003 1:41:03 PM
From: StormRider	Respond to of 429

Disney to use Google Web search technology Monday March 10, 1:25 pm ET (Recasts, adds details, Google (News - Websites)statement, stock activity) NORTH HOLLYWOOD, Calif., March 10 (Reuters) - Walt Disney Co. (NYSE:DIS - News) said on Monday it chose Google Inc.'s Web search technology for a number of the media conglomerate's Internet sites, giving closely held Google a win against its key rival. In particular, the move unseats Google competitor Overture Services Inc.(NasdaqNM:OVER - News) on Disney's Go.com gateway Web site. A Disney spokeswoman said the turnover happened on Thursday and Overture's contract had expired. "This was the best deal for us at this time," said the spokeswoman, who declined to give further details. Overture was not immediately available for comment. Disney acquired Web search engine Infoseek at the height of the dot-com boom and soon after launched Go.com to compete with Internet portals like Yahoo Inc. (NasdaqNM:YHOO - News) and America Online, the Web unit of AOL Time Warner Inc. (NYSE:AOL - News). Disney's Internet unit, which includes Go.com, will use Google's Web search technology and its so-called "sponsored links" services to deliver ads that look like search engine results. Burbank, California-based Disney, which also owns television stations, film studios and the Walt Disney Parks & Resorts, said that starting in the spring, it will use technology from Mountain View, California-based Google on its other sites, such as Disney.com, Movies.com and FamilyFun.com. Competition in the Web search business has been heating up as advertising linked to Internet search results has grown while other more traditional methods have faltered. The rivalry between Google and Overture is expected to intensify, particularly since Overture said last month that it planned to buy Web search assets from Norway-based Fast Search and Transfer and AltaVista Co. (Nasdaq:ALTA - News). For its part, Google last week rolled out an online program to deliver targeted ads on subjects related to users' searches as part of its plan to further diversify its business beyond search technology. On other fronts, Yahoo, currently a Google customer, recently said it would buy search software maker Inktomi Corp. (NasdaqNM:INKT - News). In afternoon dealings, Disney shares were 44 cents lower at $15.28 on the New York Stock Exchange (News - Websites) and Overture's stock was off 18 cents at $16.83 on the Nasdaq. (With additional reporting from Derek Caney in New York)