To: Jim Oravetz who wrote (5147 ) 4/8/2003 5:44:27 AM From: elmatador Respond to of 5390 New Ericsson chief to tackle bureaucracy By Christopher Brown-Humes in Stockholm Published: April 8 2003 10:11 | Last Updated: April 8 2003 10:11 <<Not an easy task owing to the fact that most of his management team is the old Ericsson hands, yes, all of them from the University of Lund>> Ericsson's new chief executive on Tuesday said he intended to launch an assault on the group's internal bureaucracy, raising the prospect of further restructuring and job losses at the Swedish telecommunications equipment group. Speaking to the Financial Times on his first day in his new job and ahead of Tuesday's annual meeting, Carl-Henric Svanberg also said he saw no need for the company to seek to raise further funds from the market "at this point in time". Last year the group raised SKr30bn ($3.5bn) from shareholders to stave off collapse after experiencing a dramatic fall in orders and sales, negative cash-flow, and a plunge into the red. There has already been speculation that the company will need to consider a new issue, such as a convertible, to give it a cushion if the market situation does not improve soon and losses continue. Mr Svanberg, an outsider who moved to Ericsson from Swedish lockmaker Assa Abloy, said a top priority was to improve Ericsson's internal efficiency. "We are good at inventing products and we are good at selling our technologies to customers. We are not good at how we organize workflows. We need to simplify and be clearer." He accepted that the changes would mean "less people in the same sales development" but he declined to quantify the scale of any cutbacks. Analysts have already indicated they believe Ericsson may need to cut a further 10,000 jobs, in addition to cuts of nearly 50,000 in the last two years, if it is to succeed in cutting its annual operating expenses to SKr38bn by the end of this year from SKr88bn in the year 2000. The group has about 60,000 employees. The other priority was to get Ericsson back to profit after nine consecutive quarters of losses. "We need to come back to profit however the market is going to develop. Getting profit is the only way to control our destiny." He declined to comment on the market outlook, saying the issue would be taken up when the group presents its first quarter results on April 29. The group has previously said it believes the mobile infrastructure market will decline by up to 10 per cent this year, after last year's fall of 20 per cent. It has also said it hopes to return to profit, excluding restructuring charges, in the autumn. Mr Svanberg accepted the group was going through a period of "pretty dramatic difficulties" but said internal company morale was better than he had feared. He kept his options open regarding the future of Ericsson's 50 per cent stake in Sony Ericsson, the group's loss-making handsets joint venture with Sony of Japan. "I get a good impression when I am there and I can see the clear value in our ownership of Sony Ericsson. It would be sad if it didn't work out. They have a clear task ahead of them but I am hopeful," he stated. Mr Svanberg unveiled an 18-strong management team, whose main hallmark was continuity from the regime of his predecessor, Kurt Hellström. He accepted it was a broad team, but said that was necessary at some stages of a company's development. "We need a broad team so that we can anchor our decisions and achieve fast implementation of them," he stated.