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To: Hoatzin who wrote (16726)	3/26/2003 5:48:02 PM
From: Jorj X Mckie	Read Replies (1) \| Respond to of 32918

And this is the key to why people wanted to stay with SI Classic.

To: Hoatzin who wrote (16726)	3/26/2003 5:57:32 PM
From: Joe Lyddon	Respond to of 32918

ur exactly correct! <eom>

To: Hoatzin who wrote (16726)	3/27/2003 3:09:10 AM
From: Bill Ulrich	Respond to of 32918

For general, "main body" text passages, 10-12 words per line is the rule of thumb suggested by readability studies. Depending on typeface and content, that can be fudged on either side by 2. You get a small "rest" when moving from one line to the next so >14 is discouraged, as it forces too much continuous reading. Whilst this transition between lines provides rest, it also requires the reader to find, refocus and start with the next word, so <8 is discouraged because of too much "bobbing". Both extremes lead to eye fatigue, though in different ways. I agree with you that the msg text is fine, as is, and stretching would suck. An excellent book that should be required reading for designers, is Erik Spiekermann's &#147Stop Stealing Sheep&#133!&#148, Despite the funny title, it is an engaging discussion of text usage, typefaces and readability. amazon.com