To: kemble s. matter who wrote (172607 ) 4/3/2003 10:52:54 AM From: William F. Wager, Jr. Respond to of 176387 Kemble.Dell CFO: Company Taking Market Share In All Regions DOW JONES NEWSWIRES By Donna Fuscaldo Of DOW JONES NEWSWIRES NEW YORK -- Despite the protracted technology slump, Dell Computer Corp. (DELL) continues to gain market share and sell more higher-margin products, said Jim Schneider, Dell's chief financial officer. Speaking Thursday during the company's spring analyst meeting here, which was also Webcast, the financial chief said the Round Rock, Texas, computer maker in taking share across every region, with the most dramatic gains coming from the U.S. According to Schneider, five years ago Dell's market share stood at a little over 5%. Today it has almost tripled, with Dell gaining more share this year than any other time in its history, he said. In "any kind of economic cycle (Dell) is able to outperform the market," said Schneider. In Japan and China, the financial chief said the company has moved to the No. 3 spot from No. 6 a year ago, and is now the largest non-national computer company operating in those regions. He noted that Dell's share in China has increased 28%, 16% in France, 14% in Germany and 32% in Japan. Schneider said Dell's mix of revenue is going up as the company makes further inroads in the enterprise market. In the fourth quarter, Dell's enterprise sales grew 28% year over year. Schneider said the growth in that market is a "testament" to the markets moving more toward standardized technology. "Things very much are moving our way in this space," he said. The financial chief noted Dell's inventory stands at only three days. Schneider said the computer maker is still focused on costs savings, even though it has reached its goal to take $1 billion out of the business. In the next 24 to 30 months, the financial chief said, the company is targeting costs reductions of $3 billion. Moreover, he said Dell will also focus on gaining more share, improving operating income and geographic and enterprise expansion. Late Wednesday Dell said it would reaffirm its fiscal first-quarter targets during its analyst meeting Thursday. In a press release the company said executives will reiterate that Dell should earn 23 cents a share, up 35% from a year earlier, on an 18% increase in sales to $9.5 billion. That forecast was first given when the company reported fiscal fourth-quarter result in February. Unlike its peers who have seen their sales plummet, Dell has been able to increase revenue, in large part because the company's low cost business model enables it to price it gear at prices that are hard to compete with. In early morning trading, Dell's stock inched higher, trading at $28.39, according to Island. The stock finished Wednesday's regular trading session at $28.09, up 3.2%. During the meeting, Michael Dell, the company's chairman and chief executive, used his time to focus on the trend toward standards-based technology. At a press conference Wednesday, Dell said chief information officers are increasingly turning toward open standards technology, which will relegate proprietary technology to a niche. And on Thursday he continued to expand on that theme. According to Dell, today nine out of 10 servers use industry standards technology and by 2006 two-thirds of database revenue will come from standardized technology. Dell noted that customers want lower costs of ownership, a high return on investments, reduced complexity and greater manageability. He said the company built its business to address those needs. Updated April 3, 2003 9:54 a.m.