To: pz who wrote (47668 ) 4/10/2003 12:37:55 PM From: DanZ Read Replies (1) | Respond to of 53068 Paul, The cough and cold market is estimated at $3 billion and the allergy market isn't far behind. I believe the estimate is $2.5 billion. I don't see how you can conclude that sales of $23.5 million is "close to the point of market saturation" given those market sizes. Regardless, and while I don't want to belittle the importance of Matrixx's current products, the company's big growth will come from continual product development. Isn't that the case with most companies? If you exclude the gum business, which they sold to Wrigley, Matrixx has expanded their product line from one product to seven products, with most of it coming last year. They said that they plan to release at least two new products this year, and perhaps at least one of them will be outside the cough and cold market. The company said that they are on target to increase sales at least 30% this year, which would result in an 85% increase in earnings based on their other guidance. I'd hardly call that a lack of growth potential. If a company earns $1.50 per share over twelve months, does it matter if they do it by earning 50 cents in Q1, losing 10 cents in Q2, losing 10 cents in Q3, and earning $1.20 in Q4? Many retailers earn most of their money in the fourth quarter too, but that never stopped anyone from investing in them. Despite that, the seasonality in Matrixx's results will change when they diversify their product line. The bottom line is that both Yahoo and Matrixx have growth potential. The question is the degree of growth and how much you pay for that growth. I'd rather pay 2.5 times sales for 85% growth than 15 times sales for 36% growth.