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Politics : Ask Michael Burke -- Ignore unavailable to you. Want to Upgrade?


To: Yogizuna who wrote (98554)4/16/2003 7:46:29 PM
From: Thomas M.  Read Replies (1) | Respond to of 132070
 
mdn.mainichi.co.jp

Golden feces wipes smile
on Japanese faces

By Ryan Connell
Staff Writer

April 16, 2003

Some may pooh-pooh the claim, but with
over 2 million sold, golden turds are the
latest hit consumer product to raise a stink
in fad fetish Japan, according to Shukan
Asahi (4/25).

Ryukodo, a Kyoto-based decoration
manufacturer, has trouble pushing out
enough of its golden turds to keep up with
demand.

The blistering pace at which they've sold
since hitting souvenir stores and clothing
outlets across Japan since June 2000
seems to vindicate the old adage that
nothing is as grossly overrated as awful sex
and nothing as underrated as laying a decent
log.

Supposedly lucky charms, golden turds
weigh just under 2 grams and their curl gives
them a height of some 1.2 centimeters.
Rather than appearing scatological, they're
cute little dollops of dung, which first made
them a hit among high schoolgirls.

"I bought loads of them and gave them to
each member of my family as a souvenir," a
schoolgirl who developed a feel for the fake
feces she bought while on a school trip to
Nagasaki tells Shukan Asahi. "I tied the
one I bought for myself on the end of my
mobile phone."

Since the end of last year, sales have been
far from bogged down. Instead, they've
skyrocketing as growing numbers of
housewives and salarymen scramble to get
their hands on these nuggets.

"With the world as bleak as it is nowadays,
we wanted to come up with a product that
would get people laughing," the golden turds'
creator, Ryukodo president Koji Fujii, tells
Shukan Asahi, giving the poop on why his
products are far from being just mere crap.
"Nobody in the world would get angry if
somebody gave them one of our turds as a
souvenir and just seeing them presented
would lighten up the whole atmosphere. It's
been over two years since we really first
started selling them, but I reckon the world
has become an even darker place in that
time."

Golden turds as sold with a decorative red
cushion for 2,000 yen apiece, with versions
attached to an 8-centimeter-long string going
for just 250 yen more, putting them well
within the budget of the average traveler. Ryukodo is the biggest loser in
the decorative doo-doo business, though, as the poop is painted with
gold paint and the ceramic base they're made of is kilned at low heat for
a long time, eating away at its margins.

Current versions include turds with funny faces painted on them, and
others that emit a fragrance, though the odor let off is highly unlikely to
be anything like the real thing. Ryukodo employees are currently
scratching their heads over how to come up with more ideas for other
shitty products.

Although the company never initially intended to do so, following
enormous demand from the corporate sector, Ryukodo has since April
20 been selling life-sized golden turds 7 centimeters tall and weighing
100 grams.

"I'm a wonderful example that these turds bring good luck," Ryukodo's
Fujii tells Shukan Asahi. "As long as the world has doom and gloom, I
believe there'll always be a place for products that can spark people's
urge to play around. The dirty and disgusting have an ability to brighten
people up."