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To: Jorj X Mckie who wrote (36961)	4/16/2003 3:48:32 PM
From: bramble88	Respond to of 57110

LVMH Hires Jennifer Lopez For Vuitton Fall-Winter Ads stockcharts.com[e,a]daclyyay[pb50!b200][vc60][iub14!uk14!lh14,5!la12,26,9][J11582198,Y]&pref=G ;-) DOW JONES NEWSWIRES PARIS -- LVMH Moet Hennessy Louis Vuitton SA (F.LVH) said late Wednesday that it has signed up singer and actress Jennifer Lopez to star in its fall-winter advertising campaign for star brand Louis Vuitton. Financial terms weren't disclosed. A spokeswoman for leather goods and fashion operation Vuitton said the ads would appear in magazines and on billboards from August. Lopez wasn't immediately available for comment. In a statement, Vuitton said designer Marc Jacobs had been seeking a "contemporary icon" to represent the company. "Marc Jacobs wanted a sophisticated, influential and sexy woman," Vuitton said. Vuitton is the main profit engine for LVMH, the world's biggest luxury goods company. LVMH doesn't disclose exactly how much its inndividual brands make or lose, but Vuitton contributes about two-thirds of operating profit. After a 20% slide in 2001, LVMH lifted operating earnings 29% to EUR2 billion last year. Lopez markets her own range of clothing and fragrances under the J-Lo brand. According to the artist's Web site, the products generated $120 million in revenue last year. Headed by luxury goods baron Bernard Arnault, LVMH has said it will be concentrating on developing its major brands this year, ranging from Dior to Dom Perignon. That means LVMH won't stint on investing in Vuitton advertising and new stores as it seeks to keep the business driving its earnings. Earlier this year Chief Finance Officer Patrick Houel said, "In 2003 we'll continue to focus on core business, with new store openings and new product launches and a continued, high level of spending on advertising and promotion." This year Vuitton has already opened stores in three new markets - India, Russia and Scotland - and plans to open up to 15 stores through 2003. Company Web site: lvmh.com -By Kenneth Maxwell, Dow Jones Newswires; 33-1-4017 1740; kenneth.maxwell@dowjones.com Updated April 16, 2003 2:05 p.m.